Zoominfo

FEBRUARY 3, 2021

My research landed me squarely on Bizo, a company that once aspired marketers to “precisely target business people by specific business demographic criteria.” By 2013, Bizo was the leading business audience marketing company in the world, with data that reached more than 120 million business professionals. Of course not.

Innovation 246

Innovation Sales Enablement Profiling Education 246

Zoominfo

AUGUST 12, 2020

Popular to contrary belief, sales teams can not only survive in the age of buyer empowerment, but use buying behavior to their advantage — so long as processes and prospecting tools that help engage the right buyer, at the right time, with the right message. And do so at the expense of the competition.

Sales 200

Sales Sales Enablement Knowledge Win 200

Zoominfo

FEBRUARY 3, 2021

My research landed me squarely on Bizo, a company that once aspired marketers to “precisely target business people by specific business demographic criteria.” By 2013, Bizo was the leading business audience marketing company in the world, with data that reached more than 120 million business professionals. Of course not.

Innovation 130

Innovation Sales Enablement Profiling Education 130

Zoominfo

JULY 14, 2023

Today’s business buyers are better informed than ever before, armed with an endless list of research options that can help them make an educated purchase decision. As competition intensifies and buyer expectations evolve, the need for a well-defined and comprehensive B2B marketing strategy becomes paramount.

Marketing 130

Marketing Marketing Sales Research 130

Zoominfo

JUNE 1, 2020

Discovery calls can make or break your sales process. They are especially critical when markets tend to be competitive or emerging, which means more responsibility is placed on reps to make a strong case to buy. If they’re too busy, at least prospects will have a better idea of what you’ll cover together on the call.

Education 130

Education Sales Knowledge Research 130

Zoominfo

AUGUST 12, 2020

Popular to contrary belief, sales teams can not only survive in the age of buyer empowerment, but use buying behavior to their advantage — so long as processes and prospecting tools that help engage the right buyer, at the right time, with the right message. And do so at the expense of the competition.

Sales 100

Sales Sales Enablement Knowledge Win 100

Datapine Blog

JULY 14, 2022

While this approach might have worked in the past, it can’t guarantee sales success in today’s hyper-competitive world. So, how can you approach the sales process to attain the best outcomes effortlessly? In this post, we will share five best practices to boost sales strategy with data. #1:

Sales 68

Sales Gaming Competitor Analysis Win 68

Zoominfo

MAY 23, 2022

Take a challenging entry-level position in the sales industry with high expectations and an unrelenting daily schedule. Then add a hyper-competitive environment and an opaque path to promotion. But for too long, that’s been the de facto experience for a sales development representative. Sounds like a terrible mix.

Benchmarking 130

Benchmarking Sales Enablement Sales Human Resources 130