Zoominfo
OCTOBER 5, 2021
Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence.
Cleverx
FEBRUARY 27, 2020
Building a strong foundation in both areas will provide your organization with superior marketing intelligence which can pave the way to developing more relevant marketing strategies, improving performance, or knowing whether investment in a new market, product or service is a viable proposition.
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ArchIntel
FEBRUARY 10, 2021
Executive Profile: Kathy Brant, Market Intelligence and Product Marketing Senior Director at NWEA. Kathy Brant is the senior director of market intelligence and product marketing at NWEA , a company that delivers K-12 assessment solutions to more than 9,000 schools in about 145 countries.
Netbasequid
NOVEMBER 23, 2021
Brands are surrounded by data; however, roughly 80% of it is unstructured. As such, brands need tools capable of collecting data and uncovering the patterns that inform market intelligence. Here, we’ll over how brands approach this data, with a focus on: What is thematic analysis? What is Thematic Analysis?
Netbasequid
JANUARY 20, 2023
Customer support is everything, particularly when a brand needs help with the platform housing its consumer and market intelligence. A brand’s success with its business intelligence-gathering efforts depends on it! Having an organized approach to learning is essential. The possibilities for this technology are limitless.
FedSavvy
FEBRUARY 16, 2024
IBM also helps update the Navy ERP system’s functions including logistics, sustainment, deployment and business intelligence, along with support for data analysis and governance, software design, business system integration and business process management and reengineering.
Netbasequid
JUNE 14, 2022
Consumer and market intelligence is a life saver for businesses of all sizes. But with so many different data sources available within different departments of a company, that it can feel like a game of telephone where you cross your fingers and hope that the intel is being relayed correctly.
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