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How to Choose the Right Copywriter

mention

Despite what social media videos boasting #copywriting in their caption say, copywriting is not an easy side hustle. From metaphors to idioms and everything in between, a good copywriter can transform the mundane into something special. Unlike other types of writing, copywriting is judged on its ability to inspire action.

Copywrite 130
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How to Create a Marketing Playbook for Consistent Campaigns

CXL

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Marketing 124
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US Engineering Services Industry: Optimism Amid Lingering Pandemic

ArchIntel

The outbreak of the virus in 2020 led some downstream markets to experience lower demand, translating into lower demand for engineering services , a report by IBISWorld said. Julia Moroney, Marketing Director, French & Parrello Associates. Executive Profile: Julia Moroney, Director of Marketing at French & Parrello Associates.

Copywrite 104
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Thinking Beyond the Link Building “Campaign” [Case Study]

Moz

It will always sit around the edges of marketing activity and not benefit the bottom line as much as it could. Instead, links should be a natural consequence of a fantastic product or service which is marketed and branded well. As digital marketers, we are trying to influence behaviors.

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Thinking Beyond the Link Building “Campaign” [Case Study]

Moz

It will always sit around the edges of marketing activity and not benefit the bottom line as much as it could. Instead, links should be a natural consequence of a fantastic product or service which is marketed and branded well. As digital marketers, we are trying to influence behaviors.

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LinkedIn About Section – Tips And Examples on How to Write a Good One

mention

For instance, if you’re a digital marketer specializing in SEO, using keywords like “SEO,” “digital marketing,” and “content strategy” in your ‘About’ section can help your profile show up when other users search for those terms. Remember to keep this part brief.

Profiling 167
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Breaking down 6 Marketing Playbook Examples from the CXL Community

CXL

Marketing playbooks help you consistently produce campaigns and content in the face of continuous disruption. No matter which players are in the game (copywriters, designers, etc.), The trouble is, most successful businesses like to keep their marketing playbooks close to their chests (for obvious reasons).