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How to Choose the Right Copywriter

mention

Despite what social media videos boasting #copywriting in their caption say, copywriting is not an easy side hustle. From metaphors to idioms and everything in between, a good copywriter can transform the mundane into something special. Unlike other types of writing, copywriting is judged on its ability to inspire action.

Copywrite 130
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US Engineering Services Industry: Optimism Amid Lingering Pandemic

ArchIntel

million Americans, with some 140,000 business establishments operating within engineering and related design services. Executive Profile: Bernie Elero, SVP of Business Development and Capture Management at AECOM. During that time, she served as the company’s social media marketing manager and copywriter.

Copywrite 104
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How to Create a Marketing Playbook for Consistent Campaigns

CXL

A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. A marketing playbook gets everyone on the same page.

Marketing 124
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How to Create SEO Content That Speaks To Your Audience (and Google)

Similarweb

Search engine optimization (SEO) isn’t just some technical task your SEO Managers are doing, it requires content. Now let me ask, would you prefer to be an SEO manager or content marketer? Either way, you need to incorporate the other as your business BFF. Step 3 – Brief and outline. What is SEO content?

Briefing 114
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Breaking down 6 Marketing Playbook Examples from the CXL Community

CXL

No matter which players are in the game (copywriters, designers, etc.), The trouble is, most successful businesses like to keep their marketing playbooks close to their chests (for obvious reasons). This makes it difficult for new businesses, or those experimenting with new strategies, to learn best practices.

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August 2018 B2B Blog Post Round-Up

Zoominfo

In fact, 65% of B2B businesses say they struggle with sales productivity ( source ). Although buyer personas are most applicable to the work of the marketer, the insights they contain can help all aspects of a business including sales, customer service, product development, and much more. Continue reading. Ready to learn more?

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