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How to Choose the Right Copywriter

mention

Despite what social media videos boasting #copywriting in their caption say, copywriting is not an easy side hustle. From metaphors to idioms and everything in between, a good copywriter can transform the mundane into something special. Unlike other types of writing, copywriting is judged on its ability to inspire action.

Copywrite 130
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US Engineering Services Industry: Optimism Amid Lingering Pandemic

ArchIntel

million Americans, with some 140,000 business establishments operating within engineering and related design services. Executive Profile: Bernie Elero, SVP of Business Development and Capture Management at AECOM. During that time, she served as the company’s social media marketing manager and copywriter.

Copywrite 104
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How to Create SEO Content That Speaks To Your Audience (and Google)

Similarweb

The idea is to attract, engage, and retain that audience by providing a consistent flow of valuable information. Content marketing focuses on the target audience and the information they require. . Content marketing does not aim at guiding search engine crawlers but at attracting prospects by providing a stream of valuable information.

Briefing 114
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How to Create a Marketing Playbook for Consistent Campaigns

CXL

A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. A marketing playbook gets everyone on the same page.

Marketing 124
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Thinking Beyond the Link Building “Campaign” [Case Study]

Moz

I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business. But it could (and should) be a lot better.

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Thinking Beyond the Link Building “Campaign” [Case Study]

Moz

I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business. But it could (and should) be a lot better.

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Breaking down 6 Marketing Playbook Examples from the CXL Community

CXL

No matter which players are in the game (copywriters, designers, etc.), The trouble is, most successful businesses like to keep their marketing playbooks close to their chests (for obvious reasons). This makes it difficult for new businesses, or those experimenting with new strategies, to learn best practices.