mention

JULY 15, 2022

The course development process will be much simpler and clearer if you divide it into three parts: goal setting, mapping, and authoring. As a result, you’ll have a blueprint of your course that shows schematically where you’re going to put a video, a quiz, or an assignment. How do I want my brand to be perceived?

Business 245

Business Education Sales Learning 245

Moz

APRIL 3, 2019

Content goal: Brand awareness. If you’re a new brand or a lesser-known brand in your vertical, it’s crucial to expose your audience to your brand and demonstrate how it can solve their problems. BuzzFeed is a prominent platform for brands. There’s no overt promotional play for Wendy’s in the quiz.

Finance 68

Finance Research Win Education 68

Moz

JUNE 11, 2020

In this brand-new Whiteboard Friday, Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you analyze the SERPs you care about most. Scan ranking URLs' Domain Authority with MozBar. So why not quiz them on it?

Information 73

Information Competitive Knowledge Learning 73

Moz

JUNE 11, 2020

In this brand-new Whiteboard Friday, Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you analyze the SERPs you care about most. Scan ranking URLs' Domain Authority with MozBar. So why not quiz them on it?

Information 73

Information Competitive Knowledge Learning 73

Moz

NOVEMBER 8, 2020

Knowing about keywords, domain authority (for organic search) and quality scores (for paid results) can demystify things. If you are seeing an ad, there is a very good chance you fall into an audience segment that a brand has identified as a potential target. It’s helpful in creating and growing a personal brand.

Marketing 64

Marketing Marketing Copywrite Knowledge 64

Moz

NOVEMBER 18, 2019

Content attracts and engages visitors, building positive associations with your brand and inspiring them to take desired actions. Seed keywords are the foundational terms that are related to your business and brand. As a running example, let’s use Quip, a brand that sells oral care products.

IT 60

IT Entertainment Research Security 60

Zoominfo

AUGUST 21, 2018

How-to videos: Create short how-to videos to establish your brand as an authority in your industry. Engagement is the number one reason marketers use interactive content, followed by educating an audience, creating brand awareness, and lead generation ( source ). Final Thoughts about Snackable Content.

Marketing 169

Marketing Marketing Briefing Win 169