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Topic Clusters, Pillars, Silos: What They Are and Why They Matter for Your SEO

mention

When the agency provides high-quality information on a topic and its cluster of sub-topics, it will provide more information and value and showcase its deep knowledge of this area. A good example of a niche where siloing content makes sense is e-commerce. Essentially, it’s like grouping similar pieces of content together.

Copywrite 157
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How to Stay Creative With an SEO-Driven Content Strategy

Moz

Plus, brainstorming can be a bit of a selfish process. While I am confident in writing about our product line, "Force quit" is about the extent of my software knowledge (option+command+esc, for those wondering), so I dreaded writing the post. The process was extremely creative, iterative, and collaborative. Find the human connection.

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Using Data Analytics to Map eCommerce Customer Journeys

Smart Data Collective

Big data technology is increasingly being used in e-commerce. Analysts predict that global e-commerce companies will spend $6.2 There are a number of benefits of using big data in e-commerce. Building an e-commerce customer journey map with big data will be easier when you know what steps to take. The preparation work.

Commerce 341
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Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

Moz

For example, here’s data capturing a 50% increase in US demand for tortillas and wraps: Unfortunately, Google’s tool can’t zoom in to a local level, and you can’t query the tool, but it’s great for brainstorming business concepts based on trending queries. Industry fora (agricultural, manufacturing, retail, etc.)

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MozCon 2019: Day Two Learnings

Moz

In no particular order, today also consisted of: Areej parading 180 slides-worth of knowledge in 14 minutes — like a boss! Get people involved in the mission and brainstorming as soon as possible. Voice is here, use schema that helps voice, and bots/actions will help enable v-commerce (voice shopping) in the future.

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Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

Moz

People with relevant expertise bring unique knowledge and experiences for a more cohesive, end-to-end offering that is bespoke for each need. Create a culture of knowledge-sharing. A deeper and wider pool of knowledge builds a deeper and smarter search talent bench. Work together to brainstorm ideas on how to move forward.

Win 71
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What Is The Difference Between Business Intelligence And Analytics?

Datapine Blog

They may be muscular not because of their knowledge, but actually in spite of it. Let’s say you work for a marketing firm that uses both business intelligence and analytics to help large e-commerce companies launch new products. For example, let’s say that your hypothetical e-commerce store sold boutique women’s fashion.