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How to Stay Creative With an SEO-Driven Content Strategy

Moz

Plus, brainstorming can be a bit of a selfish process. If you're a marketer in the catering or hospitality industries, consider speaking to top chefs in the area. Alternatively, if you're a marketer for an e-commerce website, try reaching out to e-commerce consultants to get quotes about the future of the industry.

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Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

Moz

Now it’s time to research specific demand. For example, here’s data capturing a 50% increase in US demand for tortillas and wraps: Unfortunately, Google’s tool can’t zoom in to a local level, and you can’t query the tool, but it’s great for brainstorming business concepts based on trending queries. Assess local demand.

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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

If you’re marketing a local business that hasn’t created a B2B offering yet: Research your neighborhood and your community to determine what kinds of businesses are present around you. If you’re not sure, reach out to your local Chamber of Commerce or a local business association like AMIBA to see if they have data they can share with you.