article thumbnail

How to Stay Creative With an SEO-Driven Content Strategy

Moz

Plus, brainstorming can be a bit of a selfish process. If you're a marketer in the catering or hospitality industries, consider speaking to top chefs in the area. Alternatively, if you're a marketer for an e-commerce website, try reaching out to e-commerce consultants to get quotes about the future of the industry.

article thumbnail

Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

Moz

For example, here’s data capturing a 50% increase in US demand for tortillas and wraps: Unfortunately, Google’s tool can’t zoom in to a local level, and you can’t query the tool, but it’s great for brainstorming business concepts based on trending queries. Industry fora (agricultural, manufacturing, retail, etc.)

article thumbnail

B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

If you’re not sure, reach out to your local Chamber of Commerce or a local business association like AMIBA to see if they have data they can share with you. Now, based on what you’ve learned, brainstorm an offering that might be appealing to this audience. Phone the business, if necessary, to acquire this information.