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How to Stay Creative With an SEO-Driven Content Strategy

Moz

Plus, brainstorming can be a bit of a selfish process. If you're a marketer in the catering or hospitality industries, consider speaking to top chefs in the area. Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know). Find the human connection.

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Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

Moz

For example, here’s data capturing a 50% increase in US demand for tortillas and wraps: Unfortunately, Google’s tool can’t zoom in to a local level, and you can’t query the tool, but it’s great for brainstorming business concepts based on trending queries.

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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

Now, based on what you’ve learned, brainstorm an offering that might be appealing to this audience. Perhaps you’ll be the only: Commercial cleaning company in town that specializes in servicing the pet-friendly hospitality market. Phone the business, if necessary, to acquire this information.