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3 Ways to Develop Market Intelligence to Benchmark Against the Competition Digitally

Cleverx

Building a strong foundation in both areas will provide your organization with superior marketing intelligence which can pave the way to developing more relevant marketing strategies, improving performance, or knowing whether investment in a new market, product or service is a viable proposition.

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How Marketing Intelligence Can Power Your Brand

Netbasequid

Marketing intelligence is a must for every company participating online today. Here’s how to get – and stay – ahead of competitors with marketing intelligence insight! What Is Marketing Intelligence? What Is Marketing Intelligence? 10 Marketing Intelligence Use Cases.

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How to Conduct Competitive Intelligence Research

Owler

Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Business information and insights platforms can make competitive intelligence research much easier for you.

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Competitive Comparison: What It Is, Why You Need It, & How to Do It

Netbasequid

And a competitive comparison is a vital part of your company’s benchmarking efforts to stay a few steps ahead here. What does a competitive analysis offer and why does a brand need it? It provides metrics that matter – demographics, psychographics, sentiment analysis and even brand passion. Let’s check it out!

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Top Corporate Strategy and Development Tools for 2022

Netbasequid

Some of the activities that power these efforts include risk analytics , competitor analysis , SWOT analysis, SMART goal setting, and more. And it all hinges on consumer and market intelligence. With market intelligence, you get to see all the movements within your industry. Risk Analysis: RiskNav.

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Social Media Monitoring vs Social Listening – Yes, There’s a Difference!

Netbasequid

Social media monitoring and social listening are part of the broader social intelligence discipline, a couple of branches on the consumer and market intelligence family tree. Understanding the difference between the two is important in setting the whole course of the social intelligence process.

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A Definition of Media Intelligence & How It’s Used

Netbasequid

Here’s some key intel to keep in mind about the role media intelligence should play in your brand’s world: Nielson reports that if you’re not focusing on people as a part of your media planning, “you’re late to the party.”. What is Media Intelligence? Media Intelligence Tips.