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What is Competitor Analysis in Marketing?

Netbasequid

On the surface, a competitor analysis helps brands identify competitors in an industry and reveals any winning marketing strategies. This intel can be benchmarked against your own data to give you a working idea of where you stand in the market. However, today’s competitive analysis goes well beyond that.

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What job listings can tell you about your competitors

Aqute Intelligence

You're on a mission to uncover your competitors' strategies and stay ahead in the game. These platforms can serve as your secret weapons for competitive intelligence. Read on to learn exactly how you can leverage these tools in your competitor analysis strategy.

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3 Ways to Develop Market Intelligence to Benchmark Against the Competition Digitally

Cleverx

Building a strong foundation in both areas will provide your organization with superior marketing intelligence which can pave the way to developing more relevant marketing strategies, improving performance, or knowing whether investment in a new market, product or service is a viable proposition. Why Develop Market Intelligence ?

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What Is Competitive Intelligence & How Is Your Competition Using It?

Netbasequid

Competitors are busy gathering competitive intelligence about your company right now, and they likely aren’t eager for you to up your competitive intelligence gathering game. What Is Competitive Intelligence? There’s never been a better use case for this social media analytics and market intelligence combo.

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Outsmarting Your Rivals in the Market: Competition Analysis Tool

Netbasequid

And putting together a comprehensive competition analysis takes considerable human effort. These analyses encompass everything from extracting useful insight from a vast quantity of noise to putting that intel into action, all without overlooking game-changing discoveries you make along the way.

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When clients ask us to analyze their own business

Aqute Intelligence

We sometimes get asked by clients whether we can conduct ‘competitor’ analysis of their own business. It can be useful alongside analysis of competitors, as it provides a like-for-like comparison for competitive benchmarking, conducted by the same research vendor. Potential sources might be on their guard.

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Competitive Intelligence-Tools, die von der Konkurrenz genutzt werden

Netbasequid

Falls Sie Branchenführer fragen – werden sie Ihnen sagen, wie wichtig Competitive Intelligence ist, obwohl Sie dies bereits schon wissen. Was ist Competitive Intelligence? Die Beobachtung von Competitive Intelligence ist nicht nur ein ‚nettes Bonbon‘ – sie ist missionskritisch! Was ist dies genau?