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Battlecards: a necessary sales resource

Primary Intelligence

Salespeople are always looking for the easy solution to compete against their market rivals. One thing that sales professionals do not want is to spent time on extensive research to discover a competitor’s strengths and weaknesses. The question is, how do you build a battlecard that works for sales? Keep it simple.

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Tools and Resources to Boost Market Intelligence Team Value and Efficiency: Part 2

Crayon

Bill is Head of Market Intelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.

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Factors to Consider When Purchasing Competitive Intelligence Tools and Services: Part 1

Crayon

Bill is Head of Market Intelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.

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Sales Battlecards: Best Practices That Will Help Your Sales Reps Win More Deals

Evalueserve

Understanding Battlecards: What are they? Sales battlecards enable your entire sales force to win when faced with a competitive deal. When building out your battlecards, it’s important to know what information you should have readily available. 5 Battlecard Templates to Help Your Sales Reps Win More Deals.

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How to present and share competitive intelligence research

Aqute Intelligence

Your audience might not want a spreadsheet full of numbers; they might prefer to get a headline message or an overview that helps them understand the market, without having to get lost in the weeds. They might prefer a neat summary that highlights the most important numbers from your research. Will they simply read the report?

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In-house vs third-party competitor research

Aqute Intelligence

Your own colleagues can conduct competent, actionable competitor research. Competitor research is a constant process Competitor research can’t be a one-off process, because your competitors are always changing. Markets shift. Change is constant, and so is competitor research. New entrants shake up the status quo.

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5 Competitive Intelligence Platforms for B2B Technology Companies

Aqute Intelligence

Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. Crayon Crayon offers comprehensive competitive intelligence solutions for marketing, sales, and product management teams. We will respond shortly.