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How Alteryx Increased Battlecard Adoption 40% in Just 60 Days

Crayon

According to the 2023 State of Competitive Intelligence report, 58% of those who measure their battlecards think they’re well-adopted. More battlecard adoption resulted in an increased competitive win rate for Alteryx. The best part? The best part? So, how did he do it?

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3 Tips From Our Battlecard Webinar with Sam Niro

Crayon

Earlier today, I had the pleasure of talking to Sam Niro , Competitive Intelligence Manager @ Talkdesk, about how she creates and rolls out new battlecards. Here's the recording of our conversation:

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How SafeGuard Cyber Increased Win Rates with Battlecard Adoption

Crayon

After successfully enabling the sales organization with competitive insights at Intellum , Kaitlyn Smith — Product Marketing Manager and competitive intelligence practitioner extraordinaire — set her sights on the Customer Success team.

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5 Competitive Intelligence Platforms for B2B Technology Companies

Aqute Intelligence

Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.

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Zscaler in Search of Senior Competitive Intelligence Manager

ArchIntel

Cloud-based information security company Zscaler is looking for a full-time senior competitive intelligence manager to join its office in San Jose, California. The mid-senior level role also comes with competitive positioning and messaging functions. Sales enablement is another key area of responsibility for this position.

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Competitive Intelligence Platform Klue Raises $62M in Series B Funding Round

ArchIntel

Klue, a competitive intelligence platform provider based in Vancouver, Canada, has secured $62 million in additional funding after a Series B financing round led by Tiger Global Management. His vision was to provide revenue teams with the tools and competitive strategies they need to crush their competitors. ArchIntel™ -.

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Making Competitive Intelligence Actionable with Competitor Profiles and Battlecards

M Brain

The post Making Competitive Intelligence Actionable with Competitor Profiles and Battlecards appeared first on M-Brain - Market & Competitive Intelligence Solutions.