Crayon

APRIL 24, 2023

After successfully enabling the sales organization with competitive insights at Intellum , Kaitlyn Smith — Product Marketing Manager and competitive intelligence practitioner extraordinaire — set her sights on the Customer Success team.

Battlecard 325

Battlecard Win Competitive Intelligence Competitive 325

Alpha Sense BI

NOVEMBER 8, 2023

As a Product Marketer, I know the research I conduct is only as valuable as the relative impact it has on the teams making strategic business, sales, and product development decisions everyday. Market Reaction: How did analysts respond to the call? Did they upgrade/downgrade/etc? What performance signals did they point to?

Competitive Intelligence 95

Competitive Intelligence Battlecard Competitive SWOT 95

Crayon

JUNE 23, 2023

From the very first time Rachel Foskett, VP of Global Product Marketing at MiQ, met with Crayon, she had high expectations for her onboarding experience — and she knew that to run a thriving CI program she would need to start by generating goodwill for competitive intelligence across her company.

Battlecard 325

Battlecard Competitive Intelligence Globalization Competitive 325

ArchIntel

MARCH 3, 2021

A blog entry in Crayon’s website tells entrepreneurs how to make use of the competitive information gathered to benefit their enterprises. Author Conor Bond said that in today’s highly competitive market, multiple competitors are likely making products almost equal in price and quality as one’s own.

Competitive Intelligence 197

Competitive Intelligence Competitive Battlecard Intelligence 197

Primary Intelligence

JANUARY 23, 2023

Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.

Competitive Intelligence 104

Competitive Intelligence Loss Win Data Analysis 104

M Brain

OCTOBER 13, 2022

The post Making Competitive Intelligence Actionable with Competitor Profiles and Battlecards appeared first on M-Brain - Market & Competitive Intelligence Solutions.

Battlecard 52

Battlecard Competitive Intelligence Profiling Competitive 52

Primary Intelligence

JUNE 23, 2021

Salespeople are always looking for the easy solution to compete against their market rivals. After all, your company pays salespeople to interface with buyers and not to do background research on the competition. The question is, how do you build a battlecard that works for sales? Make your battlecards readily available.

Battlecard 136

Battlecard Sales Win Loss 136

Aqute Intelligence

JANUARY 9, 2020

While we typically use a handful of templates to present our findings, there are many considerations when it comes to presenting competitive intelligence. Gathering competitive intelligence is laborious and time-consuming. The same principle should apply to your competitive intelligence reporting.

Competitive Intelligence 130

Competitive Intelligence Research Competitive Battlecard 130

Fuld

NOVEMBER 2, 2021

The post Content marketing Case Study – Creating a competitive intelligence battlecard appeared first on Fuld + Co.

Battlecard 52

Battlecard Competitive Intelligence Competitive Intelligence 52

ArchIntel

JANUARY 26, 2021

Cloud-based information security company Zscaler is looking for a full-time senior competitive intelligence manager to join its office in San Jose, California. The mid-senior level role also comes with competitive positioning and messaging functions. Sales enablement is another key area of responsibility for this position.

Competitive Intelligence 104

Competitive Intelligence Competitive Battlecard Intelligence 104

ArchIntel

FEBRUARY 10, 2021

Adam McQueen , a content specialist at Klue, recently wrote a blog post examining the competitive intelligence value of Glassdoor. These details, however, could prove handy for filling competitive battlecards. By taking on the same mindset, companies can potentially uncover a competitor’s plan to crack new markets.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Aqute Intelligence

OCTOBER 9, 2019

The good news is that there’s no secret formula, and anyone can gather competitive intelligence. At Aqute, we’ve spent more than two decades refining our approach to competitive intelligence, and this experience gives us an advantage when it comes to uncovering the most valuable and insightful information.

Competitive Intelligence 113

Competitive Intelligence Research Competitive Intelligence 113

Fuld

NOVEMBER 1, 2021

For a sample copy of this battlecard, please contact: Christian Schena. Through extensive research and interviews, Fuld + Company developed a Battlecard for our client – a powerful sales enablement tool which compiles detailed competitor profiling to provide a clear picture of their capabilities. Fuld + Company Solution.

Battlecard 52

Battlecard Competitive Intelligence Win Competitive 52

Alpha Sense BI

JULY 14, 2023

To survive in today’s fast-moving and always-evolving market landscape, every business needs competitive intelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.

Competitive Intelligence 52

Competitive Intelligence Competitive Battlecard Intelligence 52

Wink Intel

FEBRUARY 6, 2024

Please click HERE to view the job posting The Impact We are looking for an experienced professional who can deliver business value by analyzing the annuity sales opportunity across MassMutual’s third-party & new markets distribution channels.

Competitive Intelligence 40

Competitive Intelligence Competitive Intelligence Intelligence 40

Evalueserve

JULY 14, 2021

There are competitive intelligence tactics that can assist various departments within an organization achieve its strategic business goals. Competitive Intelligence provides a holistic view of the organization’s business ventures ranging from tracking competitors to supply chain intelligence. Marketing Teams.

Competitive Intelligence 52

Competitive Intelligence Competitive Intelligence Intelligence 52

Aqute Intelligence

NOVEMBER 22, 2019

Despite our obvious bias, we know that you don’t always need an external competitive intelligence agency. Markets shift. Your in-house teams can do things that competitive intelligence agencies can’t, like ask salespeople what they hear in the field. When do you need a competitive intelligence agency?

Research 147

Research Battlecard Competitive Intelligence Primary Research 147

Alpha Sense BI

APRIL 26, 2024

Market landscapes are moving fast in 2024—and so are your competitors. Businesses must stay on the pulse of competitor strategies, activities, and market positions in order to maintain their competitive edge and win clients.

Battlecard 52

Battlecard Startups Competitor Analysis Competitive Intelligence 52

Markets and Markets

JULY 22, 2020

Creating a competitive intelligence (CI) plan can be daunting, even for experienced CI professionals. Gathering all the competitive data you need on time. With the competitive landscape constantly changing, it is imperative to stay on top as the market shifts can happen at unexpected times.

Competitive Intelligence 40

Competitive Intelligence Competitive Intelligence Intelligence 40

Primary Intelligence

JANUARY 19, 2022

At Primary Intelligence, we classify “the sales experience” as the interaction between sellers and buyers during a decision-making period. Competitive Intelligence. Often, sales reps do not have the technical or product knowledge to confidently speak against competitive claims during sales calls. Sales Technology.

Sales 160

Sales Battlecard Win Loss 160

SCIP

MAY 24, 2021

ALL NEW - The Practice & Impact of Digital Transformation Intelligence (@skema & SCIP). This new-to-world study introduces the concept of digital transformation intelligence (DTI) and explores its practice, processes, and impact on organization agility. Competitive Intelligence Embeddedness (@ Amiram Markovich).

SCIP 52

SCIP Battlecard Intelligence Intelligence 52

SCIP

JUNE 1, 2021

How to Segment Data to Anticipate Competitor Activity & Generate Nuanced Market Insights Learn how to anticipate competitor movements through monitoring changes in how you and your competitors are being discussed online, and created tailored strategies. competitive intelligence can elevate your product marketing strategy.

SCIP 52

SCIP Battlecard Competitive Intelligence Win 52

SCIP

JUNE 7, 2021

Companies that effectively use tools like battlecards or win/loss see even greater returns.? best practices for CI to support sales, marketing, and go-to-market success, SCIP has 2 workshops planned. Sales Battlecards Training. ? Build battlecards sales will actually use. Boost Go-To-Market Success? ?

Battlecard 52

Battlecard SCIP Win Sales Enablement 52

SCIP

MAY 25, 2021

Over 1,000 professionals, from CI directors to Product Marketers, have successfully completed SCIP trainings, giving us an average "overall value" score of 4.9 Our next several courses are all about turbocharging the effectiveness of your competitive intelligence work. JUNE - Sales Battlecards Training. LEARN MORE.

Battlecard 40

Battlecard SCIP Competitive Intelligence Sales Enablement 40

SCIP

MAY 18, 2021

This new CI Magazine article shows that there is a great need and opportunity for big data to help better orient the strategy of companies, especially those competing in global markets. Learn how to segment data to anticipate competitor activity & generate nuanced insights about your market. Check out all upcoming events.

SCIP 52

SCIP Battlecard Competitive Intelligence Business Environment 52

SCIP

MAY 3, 2021

"By approximating real-world behavior, mathematical modeling and simulation can be used to highlight important trade-offs and assumptions associated with various strategic choices , forecast market demand under different scenarios, and help managers understand and predict competitive responses or customer behaviors.". READ THE ARTICLE.

SCIP 52

SCIP Battlecard Competitor Analysis Competitive Intelligence 52

SCIP

JUNE 17, 2021

Our all-new podcast featuring interesting conversations about intelligence, strategy, and leadership (11 episodes available). Our workshop line up for the Summer & Fall includes Battlecards, Sales/Marketing/Go-To-Market Enablement, and CI Software/Tech. Strategic & Competitive Intelligence Professionals (SCIP).

SCIP 52

SCIP Battlecard Competitive Intelligence Intelligence 52

SCIP

JUNE 14, 2021

SCIP research (based on the Prediction Markets methodology) shows that the impact of data and technology on CI and strategy will accelerate sharply over the next 3 years. better orient strategy , especially when competing in global markets. Using CI enabled by artificial intelligence , businesses must "out-know? KEY TOPICS.

SCIP 52

SCIP Battlecard Competitive Intelligence Intelligence 52

Netbasequid

SEPTEMBER 28, 2022

We are going to reveal the best 25 social media marketing tools for 2022. But first we’ll discuss: What social media marketing tools are. Why social marketing tools are important for your company. How to use social media marketing tools. What Are Social Media Marketing Tools? dollars to 28.3 dollars by 2025.”.

Marketing 102

Marketing Marketing Benchmarking Analysis 102

Academyci

OCTOBER 26, 2022

My commentary is in Italic. “…[the] Customer Engagement and Market Insights team is looking for a Senior Competitive Intelligence Manager to join us. In this role, you’ll help us make data-driven decisions through the use and analysis of targeted markets and competitive intelligence.”

Competitive Intelligence 40

Competitive Intelligence Sports Battlecard Primary Research 40

Netbasequid

JANUARY 27, 2022

And the fuel for these leaps and strides is competitive intel, which influences business strategy. What is Competitive Intel? Competitive intel is basically an overarching understanding of your brand position in the market. It might not be obvious, but you rely on competitive intel all the time.

Competitive 97

Competitive SCIP Airline Industrial Espionage 97

Netbasequid

OCTOBER 17, 2022

Did you know that the average marketer uses about 12 tools? According to HubSpot , nine percent of marketers are using more than 31 tools! Our family of platforms extends to all four corners of the open web to get you the intelligence you need. NetBase Quid is great for real-time consumer and market intelligence.

Benchmarking 105

Benchmarking Analysis Battlecard Competitive Intelligence 105

Primary Intelligence

APRIL 13, 2020

It’s our job at primary intelligence to make sure you get these answers quickly, painlessly, and continuously, as your market is constantly changing, especially in uncertain times. As challenging as it may be to stay current on the competitive landscape, the Battlecards module in TruVoice makes it simple.

Win 106

Win Loss Battlecard Advantage 106

Primary Intelligence

APRIL 13, 2020

It’s our job at primary intelligence to make sure you get these answers quickly, painlessly, and continuously, as your market is constantly changing, especially in uncertain times. As challenging as it may be to stay current on the competitive landscape, the Battlecards module in TruVoice makes it simple.

Win 104

Win Loss Battlecard Advantage 104

Netbasequid

NOVEMBER 23, 2022

Social tracking tools collect a wide range of information that can be used to optimize marketing campaigns. Consumer conversations and market dynamics. NetBase Quid ® is the leading platform for consumer and market intelligence. Specific social media marketing campaigns. NetBase Quid ®. What does it track?

Benchmarking 98

Benchmarking Analysis Competitor Analysis Battlecard 98

Fuld

MAY 3, 2021

Sales acceleration is a form of competitive intelligence (CI) in the sales enablement ecosystem. Together, these sales acceleration efforts will deliver 360° competitive sales intelligence across the full sales cycle. Are you well-positioned, even before assessing the competition?

Win 111

Win Battlecard Sales Sales Enablement 111