Primary Intelligence

NOVEMBER 24, 2021

Win loss analysis has helped many marketers better understand their buyers. With over 80% of the B2B buyer’s journey happening before they speak with a sales rep, marketers need to be able to determine what content, messaging, and touchpoints will help educate and prepare customers to be ready to speak with your sales sooner.

Loss 104

Loss Win Analysis Marketing 104

Zoominfo

FEBRUARY 7, 2023

When developing a sales strategy, many leaders aren’t sure where to begin. There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. GTM Plays Automated go-to-market plays that can rapidly scale your business. Get creative!

Sales 130

Sales Sales Enablement Technology Technology 130

Zoominfo

MARCH 5, 2018

Four things your marketing department can do to increase sales productivity: 1. Buyer personas are semi-fictional profiles of your ideal buyers constructed using research, observation and thorough analysis of customer data. Sales reps interact with customers all day. Add your own analysis.

Sales 201

Sales Marketing Marketing Brainstorming 201

Zoominfo

JUNE 3, 2018

13 Ways Your Marketing Reports Are Hurting Your Business. For this reason, more companies are prioritizing their sales technology in an effort to build the perfect technology stack. Consider these statistics: 40% of business objectives fail due to inaccurate data ( source ). Continue reading. Bad data costs U.S.

Sales 154

Sales Startups Sales Enablement Technology 154

Zoominfo

OCTOBER 22, 2019

Salespeople are perpetually busy throughout the year, as they strive to find their next customer and hit their quotas. While it’s great to see a motivated sales team working hard day in and day out, it’s important for them to take a step back and regroup every once in a while. That means it’s time for a sales kickoff.

Sales 100

Sales Entertainment Knowledge Learning 100

Zoominfo

DECEMBER 13, 2018

Thanks to the influx of information made available online in the last decade or so, modern business professionals are thriving. Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences.

Sales 187

Sales Win Gaming Research 187

Zoominfo

DECEMBER 13, 2018

Thanks to the influx of information made available online in the last decade or so, modern business professionals are thriving. Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences.

Sales 100

Sales Win Gaming Research 100