Remove Analysis Remove Benchmarking Remove Competitive Remove Market Research
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Sentiment Analysis: Understanding Perception for Better Marketing

mention

Sentiment analysis offers a dynamic lens through which marketers can gain invaluable insights into the thoughts, attitudes, and emotions of their customer base. Often referred to as opinion mining, sentiment analysis is a computational technique that involves the extraction of subjective information from textual or verbal data.

Analysis 167
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The Why and How of Competitive Benchmarking

Similarweb

The crucial next step to success is an ongoing competitive benchmarking process – that is, the process of measuring and tracking long-term strategies and outcomes of other companies. Because you want to keep up and outmatch the competition and exceed your key performance indicators ( KPIs ). What is competitive benchmarking?

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How to Conduct Consumer and Retail Market Research

Alpha Sense BI

To stay competitive in the current economic climate , companies need to conduct comprehensive and efficient market research. Likewise, executive leadership must have a thorough understanding of the competitive landscape they are operating in while staying keenly aware of evolving consumer trends.

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How to Keep Up with Competitive Benchmarking

Netbasequid

Finding a foothold in competitive intelligence that gives you the broadest view of competitor performance is where you begin – and then you build out from there. Knowing this, we’ll speak to getting a solid start in competitive benchmarking with a look at: Getting started with competitive benchmarking.

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The 10 Best Competitor Analysis Tools for 2024

SpyFu

The right software can make competitor analysis more informed, accurate, and efficient. In this post, we'll cover the 10 best tools to help you gain valuable insights and find your competitive edge as you navigate 2024. But manually tracking their every move is time-consuming and inefficient.

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What is a Competitive Analysis? 2023 Guide

Netbasequid

Learn how to mind the other’s business like a pro with this detailed guide to competitive analysis. What is a Competitive Analysis? Competitive analysis is the comprehensive study of a competing brand to maintain a competitive footing.

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The Evolution of Pharma Market Research

Alpha Sense BI

By taking a more proactive—rather than reactive—approach to research, organizations can leverage better-informed strategies to stay ahead of their competitors. Compared to the time and expenses associated with manual research, platforms that leverage AI search technology offer an exponentially higher ROI to any market research process.