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How Search Engines Work: A Guide to Search Engine Algorithms

SpyFu

To discover, categorize, and rank the billions of websites that make up the internet, search engines employ sophisticated algorithms that make decisions on the quality and relevancy of any page. These decisions are guided by an algorithm. Understanding how an algorithm works helps you create content that ranks better for each platform.

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7 Tips to Help You Get on the Instagram Explore Page

mention

Instagram’s algorithm curates each user’s Explore page based on their current interests and suggests accounts to follow. With this in mind, the question is: how do you ride the algorithm in your favor and land on potential customers’ Explore page? percent, based on profile size. percent to 5.13

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How Big Data Is Transforming Social Media Marketing

Smart Data Collective

The High-Profile Cambridge Analytica Scandal. The Guardian mentions the scandal, where analytics research group Cambridge Analytica is reported as harvesting millions of users’ data to influence the 2016 election outcome. of all tweets collected were about promotions that fast food restaurants were doing. Zafarini et al.

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E-A-T: The Google Quality Rubric You Need to Understand to Rank Well

SpyFu

The results are fed back into the algorithm, so it does a better job of ranking high-quality search results. Instead, their notes on E-A-T for each website they check are used to help train Google’s algorithm so that it prioritizes web pages that exemplify these principles.

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Social commerce: A guide for brands and retailers

bazaarvoice

Using the latest research and our unique insights, we’ve put together everything you need to know about the state of social commerce today. 70% of shoppers discover products on Facebook and Instagram According to our research “Pandemic-inspired shopping behaviors are sticking around”, according to our Shopper Experience Index.

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People Ask Their Most Pressing SEO Questions — Our Experts Answer

Moz

The Moz Keyword Explorer research tool also allows you to view SERP features by keyword: What are the best techniques for analyzing competitors? The fourth update of the Google Penguin algorithm was rolled into Google’s core algorithm in September of 2016.

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6 Ways to Get More Organic Traffic, Without Ranking Your Website

Moz

In fact, it might be algorithmically impossible to get your website on top of the SERPs. A few tips: Find the author's social profiles and add them. I have more creative marketing tips for restaurants here. Our keyword research found that Amazon listings dominated most of their target keywords. Tactic: Radha Beauty Oil.