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Tech leaders weigh in on the upside and flipside of generative AI

CIO

I believe generative AI is a game changer at a fundamental level,” he says. “I Jon Collins of technology analyst firm GigaOm and author of The Technology Garden: Cultivating Sustainable IT-Business Alignment, is both a market watcher and user. We’re testing ChatGPT at an individual level,” he says.

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A Roadmap to Set SMART Digital Marketing Goals

mention

Not all marketing goals are created equal. So, jotting down one-line goals will not cut it in such a competitive marketing landscape. So, jotting down one-line goals will not cut it in such a competitive marketing landscape. Source: Hydrate Marketing. 8 SMART goals for digital marketing Conclusion. Time-bound.

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Facebook Ad Strategy for Ecommerce: A Complete Guide

CXL

With ad costs rising on Facebook (and across platforms), ecommerce marketers who want a slice of this pie will need to up their Facebook ad game to stand out and remain in play. Designing an effective ad that resonates with your audience and achieves your marketing goals is more challenging.

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How to Create SEO Content That Speaks To Your Audience (and Google)

Similarweb

I am going to share the marketing analysis tools and the step-by-step process of how we at Similarweb continuously create SEO content that genuinely works. I’ll discuss in detail the relationship between content marketing and SEO content, and I’ll let you in on my own nine-step SEO content writing strategy. . What is SEO content?

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What is A/B Testing? The Complete Guide: From Beginner to Pro

CXL

A/B Testing, multivariate testing, and bandit algorithms: What’s the Difference? Bandit algorithms are A/B/n tests that update in real time based on the performance of each variation. In essence, a bandit algorithm starts by sending traffic to two (or more) pages: the original and the variation(s). Provides market insights.

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