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MozCon 2019: Day Two Learnings

Moz

Get people involved in the mission and brainstorming as soon as possible. According to research from Mike Blumenthal, 70% of local business conversions happen on the SERP with the smaller percentage happening on websites. Use them to your advantage! Theirs is “Connected brands start with connected teams.” Rip the bandaid off.

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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

Let’s determine your eligibility, find your B2B opportunities, identify tips specific to your business model, analyze an outreach email, explore your content with a checklist, and find an advantage for you in today’s article. Many retailers need these services, too. Retailers (clothing, gifts, equipment, furniture, etc.)

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Your Data Won’t Speak Unless You Ask It The Right Data Analysis Questions

Datapine Blog

Research different KPI examples and compare to your own. You can start broad, by brainstorming and drafting a guideline for specific questions about data you want to uncover. You are a retail company and want to know what you sell, where, and when – remember the specific questions for analyzing data?

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What Is The Difference Between Business Intelligence And Analytics?

Datapine Blog

Very large scale and expensive research trials are often done just to find evidence of causal relationships. You will need to work with your retail analytics to understand what products will work. The advantages are clear, but what about the indispensable features a simple visual overview can provide you with?

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Amazon vs. Google: Decoding the World's Largest E-commerce Search Engine

Moz

While marketplaces like Etsy and Walmart are growing fast, Amazon maintains its dominance of e-commerce market share owning 47 percent of online sales, and 5 percent of all retail sales in the US. Even if you’re confident that you have a supplier advantage, it’s worth checking your top-selling products and optimizing pricing where possible.