Happy Market

OCTOBER 1, 2021

My guest today is Naomi Henderson, CEO/Co-Founder of RIVA Market Research and Training Institute. RIVA, founded in 1981, as a qualitative market research services company. Prior to starting RIVA, she spent the previous 17 years working for some of the companies known as beltway bandits and opinion research corporation.

Market Research 52

Market Research Marketing Research Research Marketing 52

Aqute Intelligence

AUGUST 30, 2023

Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. Can you shed light on a recent win or loss against our main competitors? Your sales team. Quite simply, start interviewing them.

Competitive Intelligence 130

Competitive Intelligence Competitive Sales Intelligence 130

Alpha Sense BI

SEPTEMBER 11, 2023

In a rapidly evolving landscape of market research, staying ahead of the curve is no longer a luxury but a necessity. Ready to start winning? To truly win big, you need to be on top of evolving consumer preferences and industry shifts in order to tailor strategies in real-time and align with emerging demands.

Advantage 59

Advantage Advantage Value Chain Market Research 59

CIO

NOVEMBER 29, 2022

Increasing ROI for the business requires a strategic understanding of — and the ability to clearly identify — where and how organizations win with data. Data consumers (analytics teams and developers, for example) then generate insights and business value from analytics, machine learning, and AI. Learn more about DataStax here.

Win 648

Win Innovation Technology Technology 648

SCIP

APRIL 25, 2024

WEBINAR ALERT DECREASING CHURN HOW TO USE WIN-LOSS ANALYSIS TO EFFECTIVELY DRIVE NET RETENTION In an uncertain economy, companies must leverage win-loss analysis and churn/stay interviews to understand customer pain points for retention and growth.

SCIP 40

SCIP Gaming Loss Win 40

Zoominfo

MAY 31, 2022

Total Addressable or Available Market, also referred to as TAM, is a monetary value that represents all of the selling opportunities for your organization. Though your TAM can be produced with a simple formula, calculating it requires market research and accurate data. Learn the Methods Why Do I Need to Find My TAM?

Analysis 130

Analysis Marketing Marketing Win 130

Happy Market

OCTOBER 31, 2022

This Episode is Sponsored by: This episode is brought to you by Michigan State’s Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? You are listening to the Happy Market Research Podcast.

Advantage 52

Advantage Advantage Win Market Research 52

Alpha Sense BI

SEPTEMBER 25, 2023

Rather than searching through disparate sources to glean the information you need on a competitor or corporation, leverage Company Smart Summaries to learn the “table of contents” of an organization. What can you learn with Company Smart Summaries? To get started with Smart Summaries, sign up for your free trial of AlphaSense today.

SWOT 111

SWOT Competitive Landscape Research Competitive 111

Alpha Sense BI

AUGUST 21, 2023

Stumbling on key insights a day too late in today’s landscape means losing out on big wins. Swiftly pinpointing trends and analyzing them, then, becomes a crucial component of effective market intelligence (MI)—from strategy and business development, to IR, all the way to consulting.

Market Intelligence 98

Market Intelligence Intelligence Intelligence Marketing 98

Happy Market

SEPTEMBER 24, 2021

My guest today is Pepper Miller, a principal consultant and an award-winning market researcher and speaker. In 1995, Pepper founded Hunter-Miller Group, a market research and marketing strategy company. To learn more, visit momentive.ai [00:00:00] Jamin Brazil: Hi, I'm Jamin.

Market Research 52

Market Research Marketing Research Win Research 52

Happy Market

MARCH 7, 2022

This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? If you’d like to learn more or create your own account, visit hubux.com.

Research 52

Research Market Research Marketing Research Win 52

Happy Market

FEBRUARY 21, 2022

This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? If you’d like to learn more or create your own account, visit hubux.com. [00:00:00]

Research 52

Research Market Research Marketing Research Win 52

Happy Market

FEBRUARY 17, 2022

This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? If you’d like to learn more or create your own account, visit hubux.com. [00:00:00]

Research 52

Research Market Research Marketing Research Win 52

Happy Market

DECEMBER 28, 2021

My guest today is Sasha McCune, the Director of Conifer Research. Conifer is a market research design and innovation company founded in 2001 and is based in Chicago, Illinois. Prior to joining Conifer Research, Sasha was a graphic designer at the Philadelphia Museum of Art. learn more, visit momentive.ai.

Research 52

Research Market Research Marketing Research Win 52

Happy Market

DECEMBER 14, 2021

This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? learn more, visit momentive.ai. learn more, visit momentive.ai.

Market Research 52

Market Research Marketing Research Win Research 52

Happy Market

DECEMBER 1, 2021

This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? You are listening to the Happy Market Research podcast.

Market Research 52

Market Research Marketing Research Win Research 52

GrowbyData

FEBRUARY 23, 2023

Search Engines have become a central part of marketing, research, shopping, learning, and much more. To a recent study, Google has 92.58% of the market share in the whole world and 87.72% of the market share in the United States of America as of December 2022 and has dominated the search engine markets.

Intelligence 85

Intelligence Intelligence Competitive Landscape Annotation 85

Happy Market

FEBRUARY 28, 2022

This Episode is Sponsored by: This episode is brought to you by Michigan State’s Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? If you’d like to learn more or create your own account, visit hubux.com.

Market Research 40

Market Research Marketing Research Win Research 40

Happy Market

FEBRUARY 14, 2022

This Episode is Sponsored by: This episode is brought to you by Michigan State’s Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? If you’d like to learn more or create your own account, visit hubux.com.

Market Research 40

Market Research Marketing Research Win Research 40

Happy Market

JANUARY 4, 2022

This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? To learn more, visit momentive.ai .

Globalization 52

Globalization Market Research Marketing Research Win 52

Happy Market

MARCH 3, 2022

Curiosity Tank is a consulting and education firm specializing in human-centered research, design development, and hands-on learning programs. We conduct and teach design and user research to people and corporations around the world. They also provide career support assisting students to win today’s most sought-after jobs.

Research 52

Research Market Research Marketing Research Education 52

Happy Market

DECEMBER 7, 2021

This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? To learn more, visit momentive.ai [00:00:00] Jamin Brazil: Hey everyone.

Research 52

Research Market Research Marketing Research Win 52

Happy Market

DECEMBER 20, 2021

She also gives back to the market research industry by serving on the board of directors of WIRe (Women in Research) and the Insights Association. This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. You are listening to the Happy Market Research Podcast.

Management 52

Management Market Research Marketing Research Win 52

Happy Market

JANUARY 24, 2022

This Episode is Sponsored by: This episode is brought to you by Michigan State’s Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? If you’d like to learn more or create your own account, visit hubux.com.

Market Research 40

Market Research Marketing Research Win Research 40

Happy Market

JANUARY 31, 2022

Prior to joining WS Audiology, Yogesh has served as an Associate Director at P&G, Global Director of Consumer & Market Insights at Amway, Global Director of Marketing Research & Analytics at Kimberly-Clark, Global Head of Always On Marketing at Spotify, Head of Insights at Pinterest, and Founder of Y2S Consulting.

Market Research 52

Market Research Marketing Research Globalization Win 52

Owler

MARCH 17, 2022

Organizations often use software and platforms such as Owler Pro to learn more about their industry. For example, marketers may use newfound data to optimize marketing strategies for a competitive edge, learn more about their audience, and define key performance indicators (KPIs) to improve activities in a market segment.

Market Intelligence 52

Market Intelligence Intelligence Intelligence Marketing 52

Smart Data Collective

NOVEMBER 21, 2019

Smart companies are using big data to improve their market research processes. Marketing & Sales – 10%. Marketing and sales can actually account for up to 90% of your business’s success. Constant Learning & Self-Improvement – 5%. You’ll know when you’ve got it. Production – 5%.

Competitive 275

Competitive Business Startups Predictive Analytics 275

Happy Market

MARCH 14, 2022

This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? If you’d like to learn more or create your own account, visit hubux.com. [00:00:00]

Research 52

Research Globalization Market Research Marketing Research 52

Contify

AUGUST 17, 2020

For over a decade, Contify’s award-winning Market and Competitive Intelligence Platform has made it easy for businesses across a diverse spectrum of industries, geographies, and functions to track their competitors, customers, and industry segments.

Competitive Intelligence 93

Competitive Intelligence Competitive Intelligence Intelligence 93

Happy Market

JUNE 8, 2021

The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster. learn more, visit momentive.ai [00:00:00] Jamin Brazil: Hi, everybody. learn more, visit momentive.ai [00:00:00] Jamin Brazil: Hi, everybody.

Research 52

Research Market Research Marketing Research Win 52

Netbasequid

JANUARY 6, 2023

For some, it’s time to review lessons learned from mistakes, while others are starting for the first time. So, let us look at some of the consumer and market research predictions hoping they will put you in a winning position. In-House Market Research. This is what is referred to as longitudinal research.

Market Research 98

Market Research Marketing Research Research Marketing 98

Happy Market

AUGUST 25, 2020

Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research. You're listening to the Happy Market Research Podcast.

Market Research 52

Market Research Marketing Research Benchmarking Travel 52

Happy Market

JUNE 8, 2021

Join the most dedicated community of qualitative market researchers and connect with client-side researchers, innovative agencies, independent moderators and disruptive technology providers. learn more, visit momentive.ai [00:00:00] Jamin Brazil: Hi, I'm Jamin host of the Happy Market Research podcast.

Research 52

Research Market Research Marketing Research Finance 52

Happy Market

JANUARY 10, 2022

This Episode is Sponsored by: This episode is brought to you by Michigan State’s Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? If you’d like to learn more or create your own account, visit hubux.com.

Travel 40

Travel Market Research Marketing Research Education 40

Netbasequid

APRIL 1, 2021

Filling your coffers with consumer, competitive and market intelligence pulls back the curtains and opens the windows breathing new life into the way you do business. And these 10 market research trends in 2021 are bound to do just that. How Market Research Tools Have Evolved.

Market Research 105

Market Research Marketing Research Research Marketing 105

Tinuiti

APRIL 21, 2023

Best Practices for Post-Prime Day Each Prime Day is an opportunity to learn more about your brand and optimize it. Doing this can give sellers an upper hand to improve and shine in areas where their competitors may not and win over a more extensive following. Learn More Want to learn more about preparing for Prime Day?

Win 130

Win Sales Advantage Advantage 130

Happy Market

FEBRUARY 7, 2022

This Episode is Sponsored by: This episode is brought to you by Michigan State’s Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? If you’d like to learn more or create your own account, visit hubux.com.

Market Research 40

Market Research Marketing Research Win Research 40