Alpha Sense BI

DECEMBER 21, 2023

When conducting primary market research, most researchers are primarily focused on quantitative data to validate their theses and inform their business strategies. Expert Insights supplements data-driven research by providing qualitative context to quantitative data.

Market Research 52

Market Research Marketing Research Research Marketing 52

Netbasequid

JULY 26, 2022

In a previous post, we touched on secondary market research, but didn’t go into depth. Our other post focused on primary market research––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary Market Research? Let’s take a look!

Market Research 98

Market Research Marketing Research Research Marketing 98

Alpha Sense BI

MARCH 1, 2024

Generative artificial intelligence (genAI)—it’s seemingly ubiquitous, from its ascending market evaluation (reaching a $1.3 But some industry leaders are still unsure of how this technology can help them, their team, and operations—in other words, what is the ROI of genAI in market intelligence ?

Market Intelligence 52

Market Intelligence Intelligence Intelligence Marketing 52

Netbasequid

JANUARY 6, 2023

So, let us look at some of the consumer and market research predictions hoping they will put you in a winning position. In-House Market Research. Faced with the heavy demands of the current business environment, brands have had to weigh between hiring external marketing agencies and bringing the process in-house.

Market Research 98

Market Research Marketing Research Research Marketing 98

Netbasequid

JUNE 13, 2022

Through market research, companies reduce these uncertainties, build confidence, and achieve mission critical business objectives. Market research is a dynamic field. We’ll share some insight about traditional market research vs modern strategies below! The Evolution of Market Research.

Market Research 98

Market Research Marketing Research Research Marketing 98

Netbasequid

AUGUST 1, 2022

Understanding a market means having specific insight around a customer base, trends, and competitors. Market research confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical. What is Market Research? Do you have to outsource your market research too?

Market Research 98

Market Research Marketing Research Research Marketing 98

Netbasequid

OCTOBER 6, 2021

What is market intelligence? It’s a term that you’ve likely heard many times in the last few years and perhaps have dismissed as something that only applies to industry leaders with full-fledged marketing and tech teams. What is Market Intelligence? Let’s see why that is! What’s a company to do?

Market Intelligence 105

Market Intelligence Intelligence Intelligence Marketing 105

Netbasequid

AUGUST 15, 2022

By employing online market research! And the statistics below illustrate why online market research is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable. Product Innovation.

Market Research 98

Market Research Marketing Research Research Marketing 98

Netbasequid

APRIL 1, 2021

Navigating the market with inadequate information is like fumbling around in the pre-dawn hours for your keys. Filling your coffers with consumer, competitive and market intelligence pulls back the curtains and opens the windows breathing new life into the way you do business. How Market Research Tools Have Evolved.

Market Research 105

Market Research Marketing Research Research Marketing 105

ArchIntel

FEBRUARY 1, 2022

Digital optimization and analytics company Amplitude is hiring a full-time senior product marketing manager for competitive and market intelligence. The successful applicant will design a scalable competitive intelligence program for the company. CI managers oftentimes are experienced in mathematics and analytical skills.

Market Intelligence 104

Market Intelligence Intelligence Intelligence Management 104

Alpha Sense BI

AUGUST 21, 2023

Market volatility, economic uncertainty, downturn—whatever you’d like to call it, the next few QoQs are undoubtedly uncertain in the eyes of C-Suite executives. Ultimately, companies need a way to stay smarter, more agile, and continuously informed about their industries and the business world at large.

Market Intelligence 98

Market Intelligence Intelligence Intelligence Marketing 98

Netbasequid

JULY 22, 2022

Market research is an important part of business. Let’s take a look at what market research is and how it works, so you can propel your efforts forward today! Let’s take a look at what market research is and how it works, so you can propel your efforts forward today! What is Primary Market Research?

Market Research 98

Market Research Marketing Research Research IT 98

Netbasequid

AUGUST 11, 2022

When considering the potential pitfalls of market research, sample fraud is arguably the most destructive. Researchers have an obligation to prevent sample fraud, recognizing its prevalence in market research and the possibility it could impact their own studies. What Is Sample Fraud in Market Research?

Market Research 98

Market Research Marketing Research Research Marketing 98

Zoominfo

SEPTEMBER 5, 2018

Attempting to grow your business without market intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you will fail to make informed business decisions. Businesses are catching on to the importance of market intelligence. What is market intelligence?

Market Intelligence 140

Market Intelligence Intelligence Intelligence Marketing 140

Alpha Sense BI

OCTOBER 16, 2023

Consultants are at the forefront of driving innovation for the world’s leading companies, yet their own research processes are still highly manual and time-consuming. And with the rapid digitalization of services, the challenges driving the market, and rise of generative AI (genAI) , this list will only get longer.

Market Research 59

Market Research Marketing Research Research Marketing 59

Alpha Sense BI

JUNE 23, 2023

The technology industry is evolving at a rapid clip—new innovations, trends, and market players are emerging every day. For tech companies wanting to stay competitive in the current economic climate, market research is imperative.

Market Research 52

Market Research Marketing Research Research Marketing 52

Netbasequid

SEPTEMBER 12, 2022

The speed at which the market changes demands that businesses increase their pace in proportion, if they are to survive. Consequently, businesses need to have almost instantaneous access to the information they need to make informed decisions. Agile research to the rescue! What Is Agile Market Research?

Market Research 98

Market Research Marketing Research Research Due Diligence 98

Netbasequid

JUNE 10, 2022

When they spot shifts in the market or changes in consumer sentiment, they’re ready to adapt and overcome – or acquire. Continuous Monitoring to Inform Competitive Moves & Acquisitions. From a business development standpoint, speed to market is a critical metric for new offerings. Monitoring Emerging Companies.

Market Research 98

Market Research Marketing Research Research Business 98

ArchIntel

MARCH 17, 2021

Rural America’s Intelligence Service for Exporters is sponsoring an online event that seeks to supply small American entrepreneurs aspiring to take their products overseas with the critical knowledge they need to do business in a whole new marketplace. RAISE, an office under the U.S.

Market Intelligence 104

Market Intelligence Intelligence Intelligence Marketing 104

Netbasequid

SEPTEMBER 19, 2022

It is becoming increasingly difficult to understand the modern consumer and market environment by single-method approaches. By employing a combination of methods to gather data around a particular subject, the researcher can more comprehensively solve the problem by looking at it from different perspectives. We’ll explore each below.

Market Research 97

Market Research Marketing Research Research Marketing 97

Netbasequid

NOVEMBER 3, 2021

Brands need market intelligence tools that will inform strategic decision-making across their enterprise. As such, you need market intelligence tools that can not only scoop it up but package it in a way that makes sense. Tubular Intelligence. Crunchbase Pro. Trustpilot. Intricately. NetBase Quid.

Market Intelligence 98

Market Intelligence Intelligence Intelligence Marketing 98

Netbasequid

JULY 15, 2022

With consumer and market intelligence that complements Twitter’s internal analytics. Did you know that Twitter regularly shares tips gathered from its own internal research around how to expand reach on its site? Once you have this information, you can create an ad to suit the moment.

Market Research 97

Market Research Marketing Research Research Marketing 97

Netbasequid

JANUARY 20, 2021

Whether you’re a seasoned market analyst or just getting your feet wet in the world of market research, there are seven steps everyone follows. And without this contextual analysis, your market research is pretty worthless. Why Accurate Market Research Matters. Why Accuracy & Transparency Matters.

Market Research 98

Market Research Marketing Research Research Marketing 98

Netbasequid

MARCH 25, 2021

There are two distinct data sets available to brands: consumer insight, which focuses on people and is a combination of social web, reviews, comments and many other places where consumers congregate; and market research, which captures real-time industry intel from different, but equally powerful sources, including news media.

Market Research 80

Market Research Marketing Research Research Marketing 80

Netbasequid

SEPTEMBER 22, 2022

Market research is the process of gathering business intelligence through the collection, analysis, and interpretation of data. It enables different people within the organization to make informed decisions about their daily tasks, ongoing projects, and the overall strategy––and it relies on capturing exceptional insight.

Market Research 59

Market Research Marketing Research Research Marketing 59

WideNARROW

JULY 27, 2023

As a market intelligence professional, it is essential to keep up with the rapidly changing business environment that your organization operates in and make decisions that are informed by the wealth of data available.

Market Intelligence 52

Market Intelligence Intelligence Intelligence Marketing 52

Netbasequid

MARCH 18, 2021

Both consumer intelligence and market intelligence offer a definite edge. How to conduct market research. Getting the edge with emerging market insights. Between 2018 and 2020, marketers’ adoption of the tech jumped from 29% to 84%. How to Conduct Market Research.

Market Intelligence 98

Market Intelligence Airline Intelligence Intelligence 98

Alpha Sense BI

FEBRUARY 21, 2023

In the age of information, the biggest hurdle is no longer lack of access to information. If anything, the modern research professional is inundated with information overload. The name of the game today is staying nimble and proactive to an ever-changing market landscape. That’s where market research tools come in.

Market Research 52

Market Research Marketing Research Research Marketing 52

Alpha Sense BI

FEBRUARY 21, 2023

In the age of information, the biggest hurdle is no longer lack of access to information. If anything, the modern research professional is inundated with information overload. The name of the game today is staying nimble and proactive to an ever-changing market landscape. That’s where market research tools come in.

Market Research 52

Market Research Marketing Research Research Marketing 52

ATTEST

FEBRUARY 24, 2023

Market analysis is key to how you find and capitalize on market trends before your competitors do. You can start by outlining research goals and needs. But let’s be real, making data-driven decisions is a whole lot easier with top market research firms by your side.

Market Research 52

Market Research Marketing Research Research Marketing 52

Owler

MARCH 17, 2022

What Is Marketing Intelligence? Marketing intelligence refers to data that marketing teams use to improve their decision-making process and guide their marketing efforts. Marketing intelligence is vital to organizations because it deepens their market understanding.

Market Intelligence 52

Market Intelligence Intelligence Intelligence Marketing 52

Owler

JANUARY 27, 2022

Why Great Market Research Tools Are Important A successful marketing strategy is made possible by understanding your potential customers, what they’re talking about, and how your products will benefit them. Understanding your potential customers is key to a successful marketing strategy. Meltwater Engage.

Market Research 52

Market Research Marketing Research Advantage Advantage 52

ATTEST

MARCH 27, 2023

The UK market remains a key choice for businesses looking to expand their customer base and unlock growth opportunities. But you can’t do it without first gathering actionable intelligence about buyers, their needs and their preferences. Company Location No. Company Location No.

Market Research 52

Market Research Marketing Research Research Analysis 52

ATTEST

JUNE 7, 2022

Do some international market research first, to make sure you understand the nuances of different global markets, and create a comprehensive picture of your new target market. Why conduct international market research? Here’s a fantastic example of how international market research pays off.

Market Research 52

Market Research Marketing Research Globalization Research 52

Happy Market

APRIL 1, 2021

My guest today is Nadia Masri, Founder & CEO at Perksy and Forbes 30 Under 30 in the 2019 Marketing & Advertising division. Founded in 2015, Perksy is a market intelligence platform that leverages mobile to drive real-time insights from hyper-targeted, hyperlocal audiences of Millennials & Gen-Z. 00:00:00] Jamin: Hi, I'm Jamin.

Market Research 52

Market Research Marketing Research Research Commerce 52

Contify

JUNE 25, 2020

Contify, the AI-enabled market and competitive intelligence solutions provider, has announced today the launch of its ‘IntelligenceEdge Partner Programme’ to help market research firms deliver their research and insights to their clients through Contify’s Market and Competitive Intelligence Platform.

Competitive Intelligence 78

Competitive Intelligence Market Research Marketing Research Research 78

Contify

OCTOBER 6, 2020

Contify market intelligence platform has earned three badges in the G2 Fall 2020 Grid Report. Contify, the AI-enabled market and competitive intelligence solution provider , has announced that it is positioned as a ‘High Performer’ in Grid® Report for Market Intelligence Software | Fall 2020 by G2.com,

Market Intelligence 52

Market Intelligence Intelligence Intelligence Competitive Intelligence 52