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How to Perform Market Research: A 7-Step Guide

Netbasequid

Whether you’re a seasoned market analyst or just getting your feet wet in the world of market research, there are seven steps everyone follows. and your brand is missing out on the nuanced (and always surprising) global conversation. And without this contextual analysis, your market research is pretty worthless.

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Shake Shack Channeling Consumers’ K-Pop Love

Netbasequid

Shake Shack is one such brand that is channeling consumers’ K-pop love – and it’s leveraging the phenomenon to bring some unique contention to the ongoing chicken wars, while making the most its consumer market research. It’s influencer marketing strategy 1.0, And its consumer and marketing research couldn’t be more on-point.

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Ep. 568 – How to Measure Consumer Emotions Using Passion Points with George Carey, Founder and CEO of The Family Room 

Happy Market

Founded 29 years ago, The Family Room is a market intelligence company that helps brands connect emotion to brand relevance and growth. Fifteen years ago, The Family Room launched a global longitudinal tracking with a proprietary framework called Passion Points. You’re listening to the Happy Market Research Podcast.

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How Trend Analysis Works in Marketing

Netbasequid

Trends come and go, and marketers need to keep tabs on the lifecycle of each with proper trend analysis. A trend analysis is the method used to track shifts in trends for an ongoing understanding of global and niche narratives. We’ll discuss the advantages in more detail here, and also how trend analysis works in marketing.

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Quick commerce: How to adapt your business in a new era of speed

bazaarvoice

Quick commerce is the latest trend in e-commerce, where high-speed deliveries and instant gratification converge to win over customers. Quick commerce orders typically comprise small quantities, like a meal from a nearby restaurant, flowers from a local florist, or a bag of coffee from the supermarket. Benefits of quick commerce.

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Strategies You’ll Want to Steal: 23 Brand Growth Strategies

ATTEST

It was also the most viewed live stream globally and generated a storm of engagement in the platform’s chat. With this insight to hand, Shell was able to focus their marketing investment on people with high purchase intent scores. for every marketing dollar spent in the US and 2.49 This led to a record-breaking ROI of 4.44

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Strategies You’ll Want to Steal: 23 Brand Growth Strategies

ATTEST

It was also the most viewed live stream globally and generated a storm of engagement in the platform’s chat. With this insight to hand, Shell was able to focus their marketing investment on people with high purchase intent scores. for every marketing dollar spent in the US and 2.49 This led to a record-breaking ROI of 4.44