Shake Shack Channeling Consumers’ K-Pop Love
Netbasequid
JANUARY 28, 2021
Shake Shack is one such brand that is channeling consumers’ K-pop love – and it’s leveraging the phenomenon to bring some unique contention to the ongoing chicken wars, while making the most its consumer market research. It’s influencer marketing strategy 1.0, And its consumer and marketing research couldn’t be more on-point.
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