Remove Globalization Remove Market Intelligence Remove Restaurants Remove Win
article thumbnail

Brands Innovating Ahead of Consumer Curve

Netbasequid

Consumer and market intelligence pulls back the curtain to reveal insight informing these major moves. Winning and losing first mover experiments. And here are some technology stats to keep in mind: By the end of 2021, global technology is predicted to worth five trillion dollars. First Movers May Win the Game.

article thumbnail

Using Continuous Intelligence to Identify Unmet Needs

Netbasequid

Luckily, continuous intelligence provides mind reading powers that facilitates meaningful insights to please any global consumer base. And this is good news, because consumers are fickle when it comes to their wants and desires, as these stats bear out: 92% of global consumers say that they don’t consider themselves brand loyal.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Shake Shack Channeling Consumers’ K-Pop Love

Netbasequid

And the fascination hasn’t gone unnoticed by brands using consumer and market intelligence to stay hip to emerging trends. Here, we’ll take a quick dip into what’s driving the Korean craze and how brands are drawing upon the inspiration to design winning influencer marketing strategy, with a focus on: Why the world loves Korea.

article thumbnail

How Trend Analysis Works in Marketing

Netbasequid

Trends come and go, and marketers need to keep tabs on the lifecycle of each with proper trend analysis. A trend analysis is the method used to track shifts in trends for an ongoing understanding of global and niche narratives. We’ll discuss the advantages in more detail here, and also how trend analysis works in marketing.

article thumbnail

ESG Frameworks: Strategies From Industry Leaders

Alpha Sense BI

Now more than ever, authentic programs and initiatives founded in prioritizing the environmental, social, and governance impact of supply chains prove to be one of the best ways to win over consumers, investors, and their capital—especially during an economic downturn.

article thumbnail

What Facebook’s Renaming Means for Brands’ Consumer Intelligence Efforts

Netbasequid

The metaverse seems to be where the global digital transformation is taking us. And if you’re doing your social listening and market intelligence homework, then you shouldn’t be surprised here at all. The future is upon us, and brands need consumer intelligence to tell them how their customers respond to changing times.

article thumbnail

Ep. 568 – How to Measure Consumer Emotions Using Passion Points with George Carey, Founder and CEO of The Family Room 

Happy Market

Founded 29 years ago, The Family Room is a market intelligence company that helps brands connect emotion to brand relevance and growth. Fifteen years ago, The Family Room launched a global longitudinal tracking with a proprietary framework called Passion Points. Much less interested in winning and domination.