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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. A ‘win predictor’ also gave fans real-time predictions as each match progressed.

Sports 523
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Engage3 Recognized in Inc. Magazine’s List of Fastest Growing Companies for 7th Year in a Row

Engage3

AI-Powered Pricing Company Adds Solutions for Brands, Enhances Price Image Optimization Capabilities, and Continues Global Expansion DAVIS, Calif., You can find an interview with Digital Commerce Global regarding Engage3’s brand solution here. For more information, visit [link]. Through its journalism, Inc.

Retail 52
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Data supply-chain transformation: Aligning to win

CIO

We are exposed to data and processes needed to gather, cleanse, and analyze information, and we tend to project our understanding of that to others in the organization. Utilization of a RACI matrix is useful in aligning responsibilities with roles. How does this impact communications for IT leaders?

Win 590
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MozCon Virtual 2020: Top Takeaways from Day One

Moz

winning — Seth @ Goldstein Media (@GoldsteinMedia) July 14, 2020. Shannon explained that we talk about Digital PR campaigns as if the majority of them are “huge wins”. The reality, however, is that most of our campaigns will be steady performers and the huge wins are actually just anomalies. How do they choose products?

Matrix 59
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MozCon Virtual 2020: Top Takeaways from Day One

Moz

winning — Seth @ Goldstein Media (@GoldsteinMedia) July 14, 2020. Shannon explained that we talk about Digital PR campaigns as if the majority of them are “huge wins”. The reality, however, is that most of our campaigns will be steady performers and the huge wins are actually just anomalies. How do they choose products?

Matrix 58
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MozCon Virtual 2020: Top Takeaways from Day One

Moz

winning — Seth @ Goldstein Media (@GoldsteinMedia) July 14, 2020. Shannon explained that we talk about Digital PR campaigns as if the majority of them are “huge wins”. The reality, however, is that most of our campaigns will be steady performers and the huge wins are actually just anomalies. How do they choose products?

Matrix 58
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The Expert Guide to Creating a Marketing Growth Strategy

CXL

A marketing growth strategy is about small and incremental wins that build up over time. In such a fast-paced environment, to “fail fast” is to win. The Ansoff Matrix , named for its strategist creator Igor Ansoff, can be a helpful tool as you evaluate growth opportunities. Winning affects attitudes and behaviors positively.