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Proving the Value of PR with Consumer & Market Intelligence

Netbasequid

To help demystify the space well look at proving the value of PR using consumer and market intelligence. PR is a long game to build up your reputation over time. in much the same way as you’d track your brand health metrics or marketing campaigns. Referee Tim Peel no longer will be working NHL games now or in the future.

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Brand Health and Competitor Tracking Reveals Gaming Industry Intel

Netbasequid

Through consumer research and market intelligence, marketers across the board can learn from the failures and successes of the gaming industry’s collaboration with Hollywood. Anime gaming is huge, and participants are searching for experiences that transcend digital engagements. The list is long.

Gaming 52
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What Squid Games Teaches Brands About Consumer & Market Research

Netbasequid

The hit series, Squid Games, teaches us some key lessons about what to focus on this season – and how to use consumer and market research to stay top of mind with a fickle consumer base. This dystopian reality series sports some impressive stats. In Squid Games, they can be deadly. Assumptions won’t work.

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What it takes to succeed as a CIO today

CIO

It’s less a collaborative team sport than the CIO position. Tony Leng: You need to play the long game in this. If you have a credible recruiting relationship, that can only serve to benefit you, whether it’s market intelligence, hearing about specific opportunities, compensation questions, what I should be paying my people.

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New Advertisers Betting Big on Super Bowl Ads

Netbasequid

Knowing your demographics is critical in Super Bowl advertising as 47% of men believe the game itself is most important as opposed to only 19% of women viewers. And their absence made a lot of room for advertising newcomers in the big game that brought both funny and sober reminders of the times.

Sports 83
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How to Take Gold With Your Olympics Digital Marketing Strategy

Similarweb

The Olympics is one of the most-watched sporting events in the world. Tokyo 2020 has been grabbing even more headlines since these Olympic Games were the first to be postponed – ever. . We’ll also give you a plan to help you craft your own Olympics-worthy marketing campaign using Similarweb’s digital marketing intelligence. .

Sports 111
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Experiential Marketing in a Post-Covid, Digitally Focused World

Netbasequid

Gaming has been a defining force, revolutionizing everything from esports to ecommerce, and it’s now at the forefront of experiential marketing powered by consumer and market intelligence. And Arcane isn’t the only experiential marketer in town. Not only that, but it’s also a revenue opportunity.