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Using Win Loss Analysis: Marketing

Primary Intelligence

Win loss analysis has helped many marketers better understand their buyers. As a marketing leader, there are many ways you can use your win loss insights including: Strategic Direction in Marketing Efforts. Check out this podcast episode to learn more! Creating Sales Enablement Assets. Understanding Buyer Needs.

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How We Recreated The End-of-Year Sales Floor Buzz Remotely

Zoominfo

Breaking News: Broadcast Sports Sales Updates Live. Sporting bow ties and fancy formalwear, with virtual fireworks lighting up their Zoom backgrounds, our sales enablement team emceed the marathon event. Live Wins Ticker And “Sideline” Interviews. These visuals helped drive home the message that we win as a team.

Sales 228
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How We Recreated The End-of-Year Sales Floor Buzz Remotely

Zoominfo

Breaking News: Broadcast Sports Sales Updates Live. Sporting bow ties and fancy formalwear, with virtual fireworks lighting up their Zoom backgrounds, our sales enablement team emceed the marathon event. Our sales operations team created the dashboard using the data visualization tool Geckoboard.

Sales 130
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Sales Strategy 101: The Ultimate Guide

Zoominfo

Let’s explore the definition of a sales strategy, what makes a strategy successful, why accurate data is essential, and how to go about developing and refining a winning sales approach. What is a Sales Strategy? You educate the customer about your brand through different engagement tactics and channels.

Sales 130
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The Ultimate List of YouTube Channels for Sales Professionals

Zoominfo

Featured Video: The Phone is the Most Powerful Tool in Sales. 2. Sales Hacker. Sales Hacker brings together top sales execs from the biggest tech companies to learn about the tactics and strategies they’re using to attain nine-figure revenues in B2B sales. Sales for Life. Influence at Work.

Sales 187
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How to Create the Best Sales Kickoff (SKO)

Zoominfo

As marketing departments handle an increasing percentage of a company’s budget, one of our sales goals was to sell more to marketing buyers. Afterward, we had a higher win rate and a higher deal size for marketing buyers. Marketing, customer success, operations, and learning & development all play an important role in the SKO.

Sales 100
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Can Your Marketing Team Increase Sales Productivity?

Zoominfo

Sales and marketing alignment not only improves the relationship between departments, but it also boosts sales productivity and overall results. Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing. Aligning sales and marketing leads to 38% higher sales win rates.

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