Sat.Sep 03, 2016 - Fri.Sep 09, 2016

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Audience Partners CEO Selected as Finalist in Greater Philadelphia Region Ernst & Young Entrepreneur Of The Year Awards

Audience Partners

Audience Partners, the leading provider of data-driven audience-targeted digital advertising for the political and healthcare industries, today announced that the company’s CEO, Jeff Dittus, has been selected as a 2013 finalist in the Ernst & Young Greater Philadelphia Entrepreneur of the Year Awards. The awards program recognizes entrepreneurs that create and build market-leading businesses, taking standards of excellence to new heights and helping to transform the face of their respective

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A Summary of the Myths and Confusion in Business Intelligence

Elegant BI

Debunking Common Business Intelligence Myths. A Summary of the Myths and Confusion in the Business Intelligence Market. This article series is entitled ‘Debunking Common Business Intelligence Myths’ The information presented in this, the seventh article of the series, summarizes the myths and cuts through the confusion to help you choose the right BI tool for your business and business users.

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An Early Look at Affordable Care Act Digital Marketing

Audience Partners

Having successfully launched Affordable Care Act online advertising campaigns in 39 States, Audience Partners is in a unique position to analyze the early efforts to increase awareness, educate and enroll. The multi-million dollar online advertising campaigns include sponsors from the federal government, state exchanges, advocacy groups and private insurers nationwide.

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Audience Partners was named the 13th fastest growing company at the 2013 Philadelphia 100 Awards Gala

Audience Partners

Audience Partners, the leading provider of data-driven audience-targeted digital advertising for the political and healthcare industries, today announced that the company has been named the 13th fastest growing company in the Greater Philadelphia Region. The Philadelphia 100 has been the hallmark of entrepreneurial achievement in the region since 1988.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Audience Partners Announces Voter-Targeted Digital Advertising Patent

Audience Partners

Fort Washington, PA – The US Patent and Trademark Office (USPTO) issued Patent No. 8,763,033 to Audience Partners for its proprietary technology allowing political campaigns to target digital advertising using voter registration records and a host of other data. Audience Partners is the first company in the ad tech industry to use a voter file to target ads by leveraging programmatic ad buying systems and real-time bidding (RTB).

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Audience Partners Patents What it Calls ‘Holy Grail’ of Political Advertising

Audience Partners

Originally Published in Campaigns and Elections Audience Partners has received a patent on its cookie-voter file matching technology. The patent, which the company filed for in August 2011, could have major financial implications for Audience Partners and its rivals if the company is able to enforce it. Political advertising is expected to hit $6 billion for the 2014 midterms, with only half of that going to television, according to an industry estimate.

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Philadelphia Digital Advertising Firm Drove 1.7 Million Affordable Care Act Site Visits to Purchase Health Insurance in All 50 States

Audience Partners

Fort Washington, PA, May 7, 2014 – Audience Partners, a leader in data-driven audience targeted digital advertising, announced today that its online advertising campaigns successfully delivered over 351 million ad impressions in Affordable Care Act advertising campaigns for the federal government, state exchanges, advocacy groups and private insurers nationwide.