Mon.Sep 27, 2021

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How to Build a Competitive Pricing Strategy

Cipher

A strong pricing strategy is essential to every organization, and the stakes are high. Set the price too high, and your organization will struggle to make many sales, but set your prices too low, and profits will suffer. It’s easy to see why the path to building a strong competitive pricing strategy is often not all that clear.

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Embracing Big Data Technology Makes Traders’ Lives Much Easier

Smart Data Collective

Big data technology has had an enormous impact on many sectors. The financial industry is absolutely no exception. Big data is completely changing the securities trading profession. Modern advances in big data technology, the internet, and the arrival of the digital age have been the driving forces behind a true revolution in the ways we communicate that the world has experienced over recent years.

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Owler's Top 5 Tips to Pitch Like a Sales Star

Owler

We have chatted to our successful sales friends and got their five must-do tips to go from snake oil salesman to sales success story Pitching like a pro is all about building relationships, and knowing your product and your client’s business inside out. Here are Owler's top five tips for sales success: Know who you are pitching to. Who is your target audience?

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The Impact of Artificial Intelligence on Commercial Real Estate: The Ways AI Will Change Things

Smart Data Collective

Artificial Intelligence (AI) is changing the commercial real estate industry by making everything more efficient, accessible, and transparent. Many companies are using AI to analyze their data and make better business decisions. AI can also be used to provide valuable insights into leasing trends, maximize vacancy rates, and forecast future demand. .

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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When did you last pay attention to your attention span?

Vable

I’ve been seeing an increased number of articles about attention spans in my health and wellbeing current awareness alerts every morning. This got me thinking about information consumption in general, for instance, I’ve noticed that tech and information conferences are condensing sessions to create shorter events. In the meantime, popular short form social media apps are making even the concise TED Talks look overlong.

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DataOps Highlights the Need for Automated ETL Testing (Part 2)

Dataversity

Click to learn more about author Wayne Yaddow. DataOps, which focuses on automated tools throughout the ETL development cycle, responds to a huge challenge for data integration and ETL projects in general. ETL projects are increasingly based on agile processes and automated testing. ETL (i.e., extract, transform, load) projects are often devoid of automated testing.

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The State of NLP: 5 Trends Shaping the Industry

Dataversity

Click to learn more about author Ben Lorica. Natural Language Processing (NLP) has been on the rise for several years, and for good reason. With the ability to identify new variants of COVID-19, improve customer service, and significantly refine search capabilities, use cases are expanding as the technology proliferates. While some verticals have adopted NLP faster than […].

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Fresh Digital Marketing Updates for September

Similarweb

Welcome to our monthly Digital Marketing Intelligence update. All you PPC Managers will love our awesome Top Paid Landing Pages tool , as it’ll reveal your competitors’ most successful paid campaigns. SERP Snapsho t is here to give SEO users a rapid view of which SERP features display most prominently for any keyword. And love checking out great creatives?

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The Case for Moving to a Business-centric Data Architecture

Domo

As someone whose role at Domo is to provide data governance advice to the company’s largest customers, I have lots of conversations with IT leaders about data lakes. At its core, a data lake is a centralized repository that stores all of an organization’s data. That data can be structured and unstructured but is typically separated by subject area and controlled by a team often called the Center of Excellence (CoE).

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7 Powerful Call-to-Action Examples & Tips

Weidert Group

Don’t let the simplicity of the humble website call-to-action (CTA) button fool you. It has great power. A properly designed CTA can initiate, strengthen, and foster customer relationships — and, really, isn’t that the point of marketing? What makes a CTA effective? If you search online, you'll find lots of call-to-action examples that you can't help but click.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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10 Customer Acquisition Strategies to Grow Your Business

Pathmatics

The cost of acquiring new customers continues to increase and it's becoming more and more difficult to prove the ROI (return on investment) of marketing efforts.

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New member benefit

SCIP

A new partnership with Mercyhurst Univ. gives you access to great intelligence talent. TRAINING & CERTIFICATION. KEY TOPICS. ONLINE COMMUNITY (WORKPLACE). New member benefit. Looking for a little extra help, and interested in helping develop the next generation of intelligence talent? SCIP is excited to announce a new partnership with Mercyhurst University & Ridge College of Intelligence Studies, where SCIP members have access to highly qualified students for project-based CI work, as we

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Governor Whitmer Proclaims September as Life Insurance and Annuity Awareness Month; DIFS Announces $3.9 Million Recovered for Consumers

Wink Intel

Media Contact:?Laura Hall, 517-290-3779, DIFS-Press@michigan.gov Consumer Hotline: 877-999-6442, Michigan.gov/DIFScomplaints. FOR IMMEDIATE RELEASE: ?Sept. 23, 2021. (LANSING, MICH) Governor Gretchen Whitmer has proclaimed September as Life Insurance and Annuity Awareness Month , and the Michigan Department of Insurance and Financial Services (DIFS) and the Life Insurance Association of Michigan (LIAM) are reminding consumers of the importance of life insurance. “Life insurance not o

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Annuity Litigation Roundup

Wink Intel

Court Emphasizes Disclosure Substance Over Form. A recent decision in Nofsinger v. Jackson National Life Insurance Co. shut down a putative class action in which the plaintiff alleged she surrendered her annuity contract after receiving a deceptive letter regarding her contract options from Jackson National and was then charged an improper surrender charge.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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5 Secrets for Annuity Selling Success

Wink Intel

Before I get started, let me handle the gorilla in the room: You need to have a marketing budget. You must invest in yourself. The amount you are willing to invest will affect the success you will find. If you do not have funds set aside, don’t read any further. I hear it all the time: “All I want to do is see people and sell.”. That’s what we all want to do.

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How 2 Couples Covered Their Income Gaps for Life with Income Annuities

Wink Intel

When you’re planning your retirement, consider your need for cash flow. If your cash flow isn’t right, the rest of your investment strategy will become unstable. You may need to sell off investments when you have to rather than when you want to. . To determine your needs for cash now and in the future, here are some questions to ask yourself: When do I plan to retire?

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Why Life Insurance Must Be A Key Element in Any Financial Strategy

Wink Intel

The COVID-19 experience has made it clear that life is fragile – physically, emotionally and financially. For many Americans, the pandemic has been a wake-up call, a trigger to reexamine the financial strategies they have created to prepare for the unexpected. Life insurance must be an essential piece of those strategies. Click HERE to read the full story via INN.

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Panel: Variable Annuities Still Alive, Have Opportunities To Thrive Again

Wink Intel

The variable annuity market is in a transition period reliant on product and regulatory evolution to keep sales high. If that evolution takes place, VAs could easily recapture their former glory while meeting consumers’ needs in a variety of ways, an Insured Retirement Institute panel agreed this week. The nonqualified variable annuity market is growing while the qualified market shrinks, Seamus Ray, vice president, national account manager, for T.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Riskalyze and Allianz Life Form Strategic Alliance on Technology and Analytics for Select Annuity Products

Wink Intel

AUBURN, Calif.–( BUSINESS WIRE )– Riskalyze , the company that invented the Risk Number®, today announced a new partnership with Allianz Life Insurance Company of North America ( Allianz Life ), a leading retirement solution provider that has helped Americans prepare for their financial future for more than 125 years. As part of this relationship, Allianz Life will be featured in the Riskalyze Partner Store, and platform coverage of its innovative index variable annuity (IVA) and

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Lincoln Financial Group Announces Flow Reinsurance Transaction With Talcott Resolution

Wink Intel

RADNOR, Pa.–( BUSINESS WIRE )–Lincoln Financial Group (NYSE: LNC) today announced it has entered into an agreement with Talcott Resolution Life Insurance Company to reinsure up to $1.5 billion in sales of Lincoln’s flagship variable annuity living benefit rider. The transaction covers business issued from April 1, 2021, through June 30, 2022.

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This Top Raymond James Annuity Broker Runs a Record Label, Too

Wink Intel

When Jeffrey Oster finally admitted that his career Plan A would not materialize, he embarked on freshly created Plan B — far, far afield indeed from Plan A. Nevertheless, this would soon allow him to happily pick up Plan A without quitting what turned out to be a successful, lucrative Plan B career. Plan A? The trumpeter and flugelhornist aspired to have his own record label for his music.

IT 40
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16 Ways Seasonal Businesses Can Better Manage Finances During Sales Cycles

Wink Intel

4. Diversify. The best way to weather seasonal storms is to develop multiple revenue centers. Launch one when another is doing less than great. This way, you and your business will be able to weather the ups and downs of cash flow and revenue challenges. – Sheryl J. Moore , Wink, Inc. Click HERE to read the full story via Forbes. The post 16 Ways Seasonal Businesses Can Better Manage Finances During Sales Cycles appeared first on Wink.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Allianz Is Said Planning to Offload Large U.S. Life Portfolio

Wink Intel

Allianz SE is working to offload a large block of U.S. life insurance policies in a move that could free up several billion dollars in capital, people with knowledge of the matter said. . Europe’s largest insurer is discussing a potential reinsurance deal for a portfolio with tens of billions of dollars in assets and liabilities, according to the people.

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Empowering Lead-HER-ship in INsurance

Wink Intel

Remind me to tell you about the insurance company CMO that devastated my business for over a decade, by pushing me into Imposter Syndrome! -sjm. Register here . The post Empowering Lead-HER-ship in INsurance appeared first on Wink.

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Setting it Straight

Wink Intel

As a third-party neutral product expert, I have a few concerns about this article. 1. Insurance has a cost and annuities are not intended to be an investment, akin to stocks, bonds, etc. 2. What is the price that you would pay for a guaranteed paycheck for life? Certainly, the insurance company shouldn’t be expected to accept that risk for free?

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What the Secure Act Means for Annuities in Retirement Plans

Wink Intel

On Dec. 20, 2019, President Trump signed the Setting Every Community Up for Retirement Enhancement (Secure) Act into law. This bipartisan legislation, which had been in the works for several years, seeks to further promote access to retirement income within the 401(k) market. An important aspect of this act is a “safe harbor” provision for the selection and use of annuity products underwritten by insurance companies.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.