Mon.Nov 16, 2020

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Finding New Growth Opportunities With Competitive Intelligence

Cipher

This is a guest blog from Natalya Zhukova at SEMRush. The perfect scenario for any business is to have a growing market share within an expanding market. Yet in the real world, that’s rarely the case.

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How an Australian Startup Grew 2,000% in a Single Year

Domo

While advertising as a whole has declined some this year as businesses feel the economic impact of COVID-19 , digital advertising has experienced a surge in interest. As consumers have been compelled to do more of their shopping online, brands have taken notice—and responded by taking “digital” into a realm where it now accounts for half of the world’s total advertising.

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The New Best Practices for Native Advertising on Editorial Sites

Moz

Posted by MeganRoseM Digital advertising is different nowadays. How and when we interact with ads online drastically changed in March when COVID-19 ushered in a new era of rolling global lockdowns, not to mention lifestyle changes that none of us could predict. And for native advertising in particular, ad performance has always relied on the nature of consumer behavior on the sites where they appear.

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We’ve partnered with Lusha to provide contact information on Owler!

Owler

Today we’re excited to announce that we’ve partnered with Lusha to provide contact information for key individuals at many of the companies on Owler’s platform. Owler members can now access contact information for key personnel at many of the companies located in Owler’s database by downloading the Lusha Chrome extension and purchasing Lusha credits.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Create More Shareable Content With This Checklist (+6 Tools)

Alexa

In a world of social shares and viral content, what good is an amazing piece of content if no one sees it? To get as many eyes on it as possible, your content needs to be shareable. Shareable content spreads across the Internet as audiences connect with a topic, idea, or story, and click to share it with their friends and followers. If you want your content to stand out with a large number of shares, you need to answer some important questions first.

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