Wed.Feb 16, 2022

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Because Winners Don’t Wing It: Introducing Competitive Advantage Academy

Crayon

A week from today, we’re releasing the 2022 State of Competitive Intelligence Report—the 5th installment in the CI industry’s largest and longest-running survey series.

Advantage 325
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Machine Learning Technology is Streamlining the Writing Process

Smart Data Collective

Many people appreciate the benefits of artificial intelligence. It has already transformed many sectors, including cybersecurity and manufacturing. However, few people recognize that AI is also becoming an integral part of the writing process. Many college students and marketers are using AI to generate content. A recent study found that the market for AI in the marketing sector is worth over $107 billion.

Learning 327
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4 easy ways to make your budget more innovative

Vable

Innovation is about finding new and efficient ways to solve existing problems and challenges. So is it possible to approach budget setting in an innovative way - after all, isn’t it “just a plan with numbers”? After a lot of research, it turns out that it might be a good idea to rethink budgets and financial planning.

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What is Consumer Behavior in Marketing?

Netbasequid

From sun-up to sundown, consumers face an onslaught of marketing messages. Will your messaging have that little something extra that makes them stop and take notice? You can either wait to get lucky or crack open your social listening tools to discover what consumers are doing and what makes them tick. Odds are, you’d rather go with option two and score more consistent marketing wins.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Growth of Cloud-Native Apps: Customer Use Cases and Seller Opportunities

Intriccately

Modern cloud infrastructure and cloud native applications are making software and app development not only faster – and thus more responsive to rapidly-evolving market/customer demands – but much cheaper and less labor intensive.

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How Analytics Shapes Our Music Tastes in the Era of Digital Streaming

Dataversity

Next in our blog series exploring interesting analytics use cases, we examine how machine learning algorithms dictate the music we listen to every day. In 2019, the music streaming market was valued at $12,831.2 million – a figure that’s expected to nearly double by 2027. Music streaming has become the most popular medium for music consumption, significantly outperforming […].

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The Semantic Layer Goes Mainstream

Dataversity

The semantic layer concept within the data stack is not new but is an increasingly popular topic of conversation. I predict that in 2022, we’ll see mainstream awareness of the semantic layer, especially as enterprises begin to see real-world examples of its benefits. The fact that industry leaders are discussing the need for a semantic […]. The post The Semantic Layer Goes Mainstream appeared first on DATAVERSITY.

IT 52
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5 Steps to Develop a Successful Instagram Marketing Strategy in 2022

mention

With 2 billion active Instagram users worldwide and counting, it’s no wonder brands are getting serious about having an Instagram strategy. In fact, over the next year, Instagram users are expected to increase by 11% in the US alone. In other words, no brand can afford to ignore the power of Instagram marketing. If you’re ready to grow your Instagram account in 2022, you’ve come to the right place.

Marketing 350