Fri.Nov 17, 2023

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IHG maximizes hospitality with multicloud

CIO

For IHG Hotels and Resorts, the cloud provides just the right accommodation for business success. “First and foremost we see our journey to the cloud as the most extremely important part of both our technology and commercial strategies,” says George Turner, chief commercial and technology officer of the British multinational, which relies heavily on its sophisticated cloud infrastructure, chatbots, and AI to drive more digital business at its 19 hotel brands — more so at the edge.

Hospitals 821
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TikTok Takeover: Crafting Engaging Branded Challenges for Gen Z Audiences

mention

These days, marketing success is contingent on how well you can interact with your audience on platforms like TikTok. That’s doubly true if your target audience members are mostly or entirely Gen Z ! One of the best ways to engage and build connections with Gen Z audiences is to develop and post branded challenges. If you’re not sure what branded challenges are, how they work, or how you can maximize their effectiveness, read on; we’ll explore the answers to these questions and more.

Gaming 167
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The Value of Broker Research: Insights You Won’t Find Elsewhere

Alpha Sense BI

In today’s market, getting ahead of the competition means acting on information before most are even privy to it. Broker research proves to contain more than just the essential information needed for a professional to navigate an industry. Many are unaware of the lucrative insights packed within these reports, spotlighting sector opportunities ripe for investment and strategic business action.

Research 105
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What is a managed service provider? Strategic outsourcing for IT services

CIO

What is a managed service provider? A managed service provider (MSP) is an outsourcer contracted to remotely manage or deliver IT services such as network, application, infrastructure, or security management to a client company by assuming full responsibility for those services, determining proactively what technologies and services are needed to fulfill the client’s needs.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Unlocking the Full Potential of Data Collaboration Through PETs

Dataversity

What’s the future of data collaboration? It’s a question that should be on the lips of every C-suite executive in global organizations right now. The unrealized potential of consumer data is immense for businesses wanting to forge deeper connections with their customers and unlock new opportunities, but many are unsure how to proceed when faced […] The post Unlocking the Full Potential of Data Collaboration Through PETs appeared first on DATAVERSITY.