Netbasequid

MARCH 8, 2021

To honor International Women’s Day, we’re showcasing some of the remarkable women leaders we work with in the consumer and market intelligence space. The Questions: We asked each interviewee, the following questions: When telling people what you do, is there a consumer/market intelligence ‘go to’ story you share?

Market Intelligence 105

Market Intelligence Intelligence Intelligence Marketing 105

Netbasequid

NOVEMBER 23, 2021

Brands are surrounded by data; however, roughly 80% of it is unstructured. As such, brands need tools capable of collecting data and uncovering the patterns that inform market intelligence. Here, we’ll over how brands approach this data, with a focus on: What is thematic analysis? What is Thematic Analysis?

Analysis 105

Analysis Airline Market Intelligence Entertainment 105

Netbasequid

OCTOBER 7, 2022

It’s not a simple thing to understand consumer and market sentiment toward a company or specific brand, so it makes sense that so many leaders in various industries seek out AI-powered data analysis to keep their efforts aligned with their markets. An Employee Review Data Analysis in Action.

IT 98

IT Data Analysis Banking Travel 98

Netbasequid

JULY 15, 2021

Brands have exceedingly vast quantities of consumer and market intelligence at their disposal these days. It could mean the difference between increasing a brand’s share of voice versus losing ground to a more in-tune competitor, or not connecting the dots to uncover the next huge consumer need that’s clearly hidden in your data.

Travel 98

Travel Analysis Market Intelligence Data Analysis 98

Netbasequid

SEPTEMBER 26, 2022

For strictly social media competitive intelligence, Rival IQ is a great platform to help you monitor competitor activity in real time. It offers you round-the-clock data analysis and provides custom reports with beautiful data visualizations. The post What Is Market Entry Research and Why Is It Important?

Research 97

Research Marketing Marketing SWOT 97

Netbasequid

MAY 13, 2021

With the growth of internet access worldwide and the subsequent rise of social media adoption, unstructured data is growing at a rate of 55-65% per year. With the right sentiment analysis tools, it’s an exciting time in the world of data analysis as there’s no shortage of competitive, consumer and market intelligence to pull from.

Analysis 98

Analysis Innovation Competitive Intelligence 98