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US Engineering Services Industry: Optimism Amid Lingering Pandemic

ArchIntel

The report explained that when economies weaken, clients have more bargaining power, resulting in lower sales and profit. Executive Profile: Bernie Elero, SVP of Business Development and Capture Management at AECOM. He has also helped increase the revenue and profit margins of the firms that he worked for, his LinkedIn profile says.

Copywrite 104
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How to Create a Marketing Playbook for Consistent Campaigns

CXL

In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. Like the plays of an NFL team, its contents lay out how you win.

Marketing 124
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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

Transportation and travel services (auto sales and maintenance, auto rentals, travel agencies, tour guides, charging stations, etc.) Create a Google My Business profile for your business if you don’t already have one so that you can work towards ranking well in Google’s local results. can create special packages for businesses.

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The Ultimate List of Marketing Podcasts

Zoominfo

Copyblogger FM covers topics related to content marketing, copywriting, freelance writing, and social media marketing. Each week, she and a cast of rotating experts analyze the week in content marketing, copywriting, email marketing, conversion optimization, mindset, and much more. Check it out! Listen here. Listen here. Listen here.

Marketing 252
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9 Account-based Marketing Case Studies

CXL

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. How iRidium used audience targeting, networking, and activation to land 34 new sales opportunities. But by targeting their ideal customer profile (ICP) , delivering on their needs, and following up, they still exceeded their goals.