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Executive Profile: Kevin Johannsen, Senior Market and Competitive Intelligence Manager at Vizient

ArchIntel

Kevin Johannsen is currently a senior market and competitive intelligence manager at Vizient, based in Dallas, Texas. By his own account, he is an efficient and professional senior market analyst with 23 years of experience in marketing, business development, proposal management and market research.

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

Technology : Sales and marketing intelligence platforms and customer relationship management systems. Go-to-market plays : Upsell campaigns, Net Promoter Score campaigns, customer referral campaigns, loyalty program rollouts, and automated customer service surveys. Market Expansion.

Marketing 264
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US Aerospace Sector Poised to Take Off After Pandemic Slowdown

ArchIntel

Analysts predict that the road to recovery will be marked by intense competition among industry players. It will be up to the industry’s competitive intelligence professionals to provide the insights that will help their companies take off ahead of the others. Andrew Martin, CFM senior marketing manager, GE Aviation.

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The Evolving Role of ESG in Healthcare

Alpha Sense BI

Further, nonprofit hospitals are constantly questioned by government entities about their tax-exempt status, and embedding ESG principles may help them provide validity to their filings. This could potentially result in poor ESG ratings and a competitive disadvantage among peers that may be communicating ESG impact in a more effective manner.”

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2023 Global Consumer Insight Analytics Report Reveals Research Trends

Netbasequid

Our report details this shift across various sectors, including Banking and Finance, Consumer Products, Food and Beverage, Healthcare and Pharmaceutical, Media and Entertainment, Retail, Technology, Transportation, and Travel and Hospitality. However, this does not imply that fewer agencies are using such data. Our research found that 68.2%

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

Technology : Sales and marketing intelligence platforms and customer relationship management systems. Go-to-market plays : Upsell campaigns, Net Promoter Score campaigns, customer referral campaigns, loyalty program rollouts, automated workflows , and customer service surveys. Customer interviews are also beneficial.

Marketing 130
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10 Best market research companies in the UK for reliable data and analysis

ATTEST

These market research agencies use quantitative and qualitative research methods to help you assess the competition, buyers’ pain points, and motivations. For example, you can develop better products that meet customers’ needs or use competitive intelligence to create better marketing strategies.