article thumbnail

B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

These include companies that are by nature B2B (wholesalers, suppliers) and companies that are B2C but could have a B2B offering (restaurants, event sites). This can work especially well for restaurants located in large business districts, but almost any food-related business could create a corporate offering that incentivizes loyalty.

article thumbnail

7 Examples of Effective Cross-selling (and Why They Work)

CXL

For example, a fast-food restaurant employee asking if you’d like fries with your order or a phone retailer asking if you’d like to bundle your handset with a cover. SitePoint’s emailing marketing is a great example of how to use conversational copywriting to cross-sell to new users. Cross-selling is something you’ll be familiar with.

Sales 107