Remove Competitive Remove Copywrite Remove Entertainment Remove Research
article thumbnail

Conversion Psychology: What Is It and How to Use It

mention

Conversion copywriting helps with it. So what is it and how conversion copywriting is different from traditional online copywriting — the way most of us are used to perceive copy? Table of Contents: What is conversion copywriting Examples of conversion copywriting How to use conversion psychology. So here it is.

Copywrite 284
article thumbnail

13 Best Marketing Books Worth Reading In 2023

mention

Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. Gladwell touches on marketing, advertising, and the psychology of consumer behavior in his research into what creates “word of mouth” buzz.

Marketing 260
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

Podcast host, Mark S A Smith puts it like this, “If you’ve got to sell something disruptive or just want to disrupt the competition, you’re in the right place.”. Tune-in for inspiration, entertainment, and especially actionable takeaway messages that can drive remarkable results. Check it out! Listen here. Listen here. Listen here.

Sales 269
article thumbnail

The 26 Best Sales Podcasts for Reps and Leaders

Zoominfo

Not only are podcasts a great source of entertainment, but more professionals use podcasts for professional development, research, and inspiration. Smith puts it like this: “If you’ve got to sell something disruptive or just want to disrupt the competition, you’re in the right place.” Host: Mark S.

Sales 100
article thumbnail

B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

Entertainers (comedians, musicians, DJs, performance troupes, etc.) If you’re marketing a local business that hasn’t created a B2B offering yet: Research your neighborhood and your community to determine what kinds of businesses are present around you. Document your research. Many retailers need these services, too.

article thumbnail

15 Examples of Creative B2B Content Marketing Done Right

mention

Copywriting: The Definitive Guide. Backlinko founder, Brian Dean, covers everything a copywriter should know, explaining topics like how to get social proof, conducting client interviews, and devising formulas for landing pages and blog posts. This is highly branded content disguised as entertainment and works by way of association.

Marketing 350
article thumbnail

Demand Generation: 7 Tactics to Fuel Your Funnel

CXL

More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Sprout Social research shows that when a CEO has an active presence on social media, 70% of consumers feel more connected to that brand. How are you better than the competition? This has changed how buyers interact with sales.