Primary Intelligence

JANUARY 23, 2023

Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.

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Crayon

JUNE 1, 2023

Matthew Reeves of Goldpan explores the importance of conducting win/loss analysis during times of economic uncertainty.

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Primary Intelligence

JULY 21, 2021

In company circles, win loss analysis tends to be regarded as a Marketing department initiative. When brought up to other departments, many tend to ignore win loss insights as they don’t see how such a program can benefit their area. Ultimately, win loss analysis helps sale win more deals.

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Aqute Intelligence

AUGUST 30, 2023

They’re in a fantastic position to tap into valuable insights and have a keen understanding of the competitive landscape. Every sales call, every client meet-up – they're picking up valuable nuggets of information about your competitor's moves, pricing strategies, and winning feats that can be important for your business.

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Primary Intelligence

SEPTEMBER 1, 2021

Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. Win loss analysis isn’t just for marketers anymore.

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Cipher

FEBRUARY 22, 2021

Welcome to Goodbye Information, Hello Intelligence , a monthly coffee chat hosted by leadership at Cipher Systems to uncover nuggets of wisdom from the world's foremost competitive intelligence leaders. The following are notes from Goodbye Information, Hello Intelligence: Episode 02.

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Crayon

JUNE 30, 2022

June is here and with it comes a brand new episode of Into the Fray: The Competitive Intelligence Podcast !

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Crayon

MAY 9, 2023

This is a Crayon guest post from one of our partners, PSP Enterprises. Visit the Crayon Partner Directory to learn more!

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ArchIntel

MAY 26, 2021

Mining for valuable competitive intelligence may entail the commitment of substantial resources. Lastly, entrepreneurs are told to use the insights gleaned from the CI expedition to perform a win-loss analysis. The post How to Use Competitive Intelligence to the Fullest appeared first on ArchIntel™.

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Primary Intelligence

MARCH 7, 2023

When running Win-Loss Analysis or a voice of the customer program, you must be able to show the value and impact of your program to executives and key stakeholders. Win-Loss KPIs that measure application: Win-loss analysis and voice of the customer programs are meant to drive results and increase revenue.

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ArchIntel

JANUARY 4, 2021

Let’s discuss the best ways to use competitive intelligence in today’s market. However, monitoring your competition’s marketing strategies and how they perform is just as important. . In this article, we will talk about what competitive intelligence is, how to gather it, and how to use it to your own advantage.

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Primary Intelligence

NOVEMBER 24, 2021

Win loss analysis has helped many marketers better understand their buyers. As a marketing leader, there are many ways you can use your win loss insights including: Strategic Direction in Marketing Efforts. This will help you increase win rates and know where to spend your time and budget for the best ROI.

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ArchIntel

NOVEMBER 2, 2021

Adobe announced on Monday that it is currently recruiting a senior manager of competitive intelligence for placement in its offices in Lehi, Utah. The job calls for an individual with the skills to manage multiple DX CI projects including sales support, sales enablement, strategic planning and analysis, and customer win/loss program.

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ArchIntel

AUGUST 3, 2021

Computer software company Harness is looking to hire a full-time competitive intelligence manager to join its team in San Francisco, California. Having knowledge in win-loss analysis and data visualization is a plus. The post Harness Posts Job Vacancy for Competitive Intelligence Manager appeared first on ArchIntel™.

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ArchIntel

FEBRUARY 23, 2021

Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitive intelligence who will join its market intelligence team. Khoros, headed by CEO Jack Blaha , also operates in New York, San Francisco, London and Sydney, according to enterprise intelligence company Craft.

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Aqute Intelligence

APRIL 13, 2023

We use hundreds of public sources across the many competitive research projects that we conduct, but most of the useful information in any one project comes from only a handful of sources, and it’s usually the same sources. Earnings calls For public companies, earnings calls are almost a mandatory resource in competitive intelligence.

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Primary Intelligence

DECEMBER 8, 2021

Most often when people think of win loss analysis, they think of the sales process. But win loss analysis has tremendous benefits on the customer success side of a buyer’s journey. Customer experience can benefit from win loss insights in the following ways: Aligning Sales Promises and Delivery.

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FedSavvy

JULY 13, 2022

Transferring into the latter half of FY2022, we look back at some of the major contract wins that jumpstarted 2022. Highlighting some of these wins can give insight into the implications for your current and future competitors. Figure 1 – A summary of major contract wins in 2022. The protest was fully cleared in June 2022.

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FedSavvy

JULY 12, 2021

As we head into the second half of FY2021, it is important to recap and analyze some of the major ($200M+) contract wins that kicked off this fiscal year. This post is a follow-up of our November 2020 blog , which highlighted some of the major wins and losses at the end of FY2020. Highlights of major wins.

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FedSavvy

NOVEMBER 10, 2020

FY2021 is upon us so this is as good a time as any to recap some of the wins and losses that ended FY2020. Knowing these contract wins is not only key for situational awareness, but to keep current with what past performance and success stories your competitors may use in the future. Highlights of major wins.

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Cooperative Intelligence Blog

AUGUST 26, 2016

I have worked in competitive intelligence for over 25 years and here are some timeless key findings. What Is Competitive intelligence Anyway? Competitive Intelligence is NOT competitor spying. Company Insularity Is Not a Competitive Advantage. Don’t assume you know what your customers want: ask them.

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Cooperative Intelligence Blog

DECEMBER 28, 2016

Four of the top 7 competitive intelligence blogs were written in 2009. 2 were competitive intelligence analytic tools, which the other 2 were relationship skills: emotional intelligence; and marketing, R&D and product development relationships. These topics are timeless. Here they are in order of popularity: 1.

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Crayon

MARCH 11, 2022

Read the 2022 State of Competitive Intelligence Report and you’ll find tons of encouraging insights: 33% of CI teams are making time for win/loss analysis on a monthly basis. 66% of growing CI teams plan to increase their investments in technology.

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ArchIntel

JUNE 2, 2021

There are three competitive analysis frameworks a company can use to its benefit, according to Conor Bond , a content marketing and search engine optimization specialist at Crayon, the provider of a software-driven competitive intelligence platform. ArchIntel™ -. Another example is the groupings framework.

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Fuld

NOVEMBER 1, 2021

This was leading to negative articles in the national and business press, the erosion of customer confidence and trust, and, in some cases, the loss of large—scale contracts. The post Creating a competitive intelligence battlecard to help a client win new business appeared first on Fuld + Co. Fuld + Company Solution.

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Crayon

FEBRUARY 24, 2022

98% of the stakeholders we surveyed for the 2022 State of Competitive Intelligence Report said that CI is at least somewhat important to their success. Start building a win/loss program. That’s up from 86% in 2020—a handsome increase over the course of just two years. Develop a system for capturing field intel.

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Crayon

APRIL 27, 2022

Canada is south of Detroit.

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Cooperative Intelligence Blog

APRIL 21, 2017

The Competitive Situation. My lesson learned: in competitive intelligence projects, when you can listen to the human voice, especially the company’s CEO, do so. Learn more about competitive intelligence. Win/Loss Analysis book ; Amazon link to Win/Loss Analysis book. My Mission.

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Competitive Intelligence Competitive Intelligence Intelligence 100

Contify

MAY 5, 2022

The post Beyond Win Loss Analysis: Analyzing Competitors’ Deal Wins to Generate Powerful Insights appeared first on Contify Market and Competitive Intelligence Platform - Blog.

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Cooperative Intelligence Blog

JUNE 29, 2016

In May, I was honored to give a Win/Loss analysis webinar, as part of the competitive intelligence #IntelCollab series facilitated by Craig Fleisher, Chief Learning Officer at Aurora WDC. You can view the slides and listen to the webinar entitled: Win/Loss Analysis Captures and Keeps New Business.

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Alpha Sense BI

JULY 14, 2023

To survive in today’s fast-moving and always-evolving market landscape, every business needs competitive intelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.

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Primary Intelligence

JULY 7, 2021

Companies who cannot find their competitive edge will lose deals. By conducting a competitive analysis, you’ll be able to identify your top competitors and understand how your buyers perceive your brands, products, and services in comparison. can help you gather clearer responses for your competitive analysis. Talk to our team.

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Evalueserve

OCTOBER 6, 2021

Competitive Intelligence (CI) gives sales teams critical information surrounding competitors, markets, and customers, which are all key factors when making strategic decisions. Empower Teams to Act on Intelligence. a Turbocharged Competitive Intelligence Platform. Focusing on wins and successes can feel great.

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FedSavvy

JULY 20, 2023

As we enter the second half of the calendar year 2023, this blog summarizes some substantial federal contract wins and losses thus far. Some competitors celebrated while others mourned some rough losses. Read on to learn about some big highlighted wins and losses in this never ending game of federal contracting musical chairs.

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FedSavvy

AUGUST 21, 2023

However, banking on these claims to enable a win is rarely ever fruitful. Sin #16: Relying on OCIs to eliminate the competition OCIs are very difficult to prove. As a subcontractor, Deloitte would financially benefit from Accenture winning the DCSS contract , which would give them motivation to influence DCSS requirements.

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Primary Intelligence

APRIL 13, 2020

One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions. What are the unique win loss reasons for each individual sales rep? Download eBook.

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FedSavvy

JUNE 10, 2022

The age-old debate of “submitting a technically acceptable proposal and a very aggressive bid leads to a win” is one we hear constantly. . Yes, in half of the competitions sampled, pricing discounts (compared to losing bidders) clinched victory when evaluation scores were essentially identical. Let’s pause though. This is important.

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