ArchIntel

MAY 26, 2021

Mining for valuable competitive intelligence may entail the commitment of substantial resources. Lastly, entrepreneurs are told to use the insights gleaned from the CI expedition to perform a win-loss analysis. The post How to Use Competitive Intelligence to the Fullest appeared first on ArchIntel™. ArchIntel™ -.

Competitive Intelligence 197

Competitive Intelligence Competitive Intelligence Intelligence 197

Crayon

JANUARY 23, 2023

When your win/loss data is disconnected from your competitive intelligence tool, trying to understand your differentiators is like trying to appreciate the Mona Lisa from a mere 6 inches away — you kind of get it, but it’s nowhere close to the experience of seeing the full picture (or painting in this case).

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Loss Win Intelligence Intelligence 325

ArchIntel

JANUARY 4, 2021

Let’s discuss the best ways to use competitive intelligence in today’s market. However, monitoring your competition’s marketing strategies and how they perform is just as important. . In this article, we will talk about what competitive intelligence is, how to gather it, and how to use it to your own advantage.

Competitive Intelligence 193

Competitive Intelligence Competitive Intelligence Intelligence 193

Crayon

JULY 23, 2021

Win/loss analysis—the process of determining why deals are won or lost—yields insights that practically everyone across your organization can use to their advantage. Sales reps get insights that they can use to improve their objection-handling tactics. Marketers get insights that they can use to optimize their messaging.

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Loss Win Advantage Advantage 617

Aqute Intelligence

APRIL 13, 2023

We use hundreds of public sources across the many competitive research projects that we conduct, but most of the useful information in any one project comes from only a handful of sources, and it’s usually the same sources. Earnings calls For public companies, earnings calls are almost a mandatory resource in competitive intelligence.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

ArchIntel

NOVEMBER 2, 2021

Adobe announced on Monday that it is currently recruiting a senior manager of competitive intelligence for placement in its offices in Lehi, Utah. The job calls for an individual with the skills to manage multiple DX CI projects including sales support, sales enablement, strategic planning and analysis, and customer win/loss program.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

AUGUST 3, 2021

Computer software company Harness is looking to hire a full-time competitive intelligence manager to join its team in San Francisco, California. Having knowledge in win-loss analysis and data visualization is a plus. The post Harness Posts Job Vacancy for Competitive Intelligence Manager appeared first on ArchIntel™.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

FEBRUARY 23, 2021

Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitive intelligence who will join its market intelligence team. Khoros, headed by CEO Jack Blaha , also operates in New York, San Francisco, London and Sydney, according to enterprise intelligence company Craft.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Cipher

FEBRUARY 22, 2021

Welcome to Goodbye Information, Hello Intelligence , a monthly coffee chat hosted by leadership at Cipher Systems to uncover nuggets of wisdom from the world's foremost competitive intelligence leaders. The following are notes from Goodbye Information, Hello Intelligence: Episode 02.

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Loss Win Analysis Competitive Intelligence 336

Crayon

JUNE 30, 2022

June is here and with it comes a brand new episode of Into the Fray: The Competitive Intelligence Podcast !

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Loss Win Competitive Intelligence Competitive 325

Primary Intelligence

JULY 21, 2021

In company circles, win loss analysis tends to be regarded as a Marketing department initiative. When brought up to other departments, many tend to ignore win loss insights as they don’t see how such a program can benefit their area. Ultimately, win loss analysis helps sale win more deals. Product development.

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Loss Win Analysis Competitive Intelligence 197

Crayon

JUNE 1, 2023

Matthew Reeves of Goldpan explores the importance of conducting win/loss analysis during times of economic uncertainty.

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Loss Win Analysis Competitive Intelligence 325

Crayon

APRIL 29, 2022

We touched on it in our guide to penetration pricing , and today we go deep on one of the most polarizing pricing strategies out there: loss leader.

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Loss IT Competitive Intelligence Competitive 325

Primary Intelligence

SEPTEMBER 1, 2021

Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. Win loss analysis isn’t just for marketers anymore. Data Integrity.

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Loss Win Sales Enablement Analysis 162

Cooperative Intelligence Blog

AUGUST 26, 2016

I have worked in competitive intelligence for over 25 years and here are some timeless key findings. What Is Competitive intelligence Anyway? Competitive Intelligence is NOT competitor spying. Company Insularity Is Not a Competitive Advantage. Don’t assume you know what your customers want: ask them.

Competitive Intelligence 100

Competitive Intelligence Competitive Intelligence Intelligence 100

Netbasequid

JUNE 8, 2021

Your average consumers are inundated with product messaging and choices, so you need every tool in your possession to stand out above the competition. Here, we’ll examine how product preferences are revealed using competitive intelligence. Your product’s competitive positioning. Consumer targeting. Colored by sentiment.

Competitive Intelligence 98

Competitive Intelligence Competitive Intelligence Intelligence 98

Cooperative Intelligence Blog

DECEMBER 28, 2016

Four of the top 7 competitive intelligence blogs were written in 2009. 2 were competitive intelligence analytic tools, which the other 2 were relationship skills: emotional intelligence; and marketing, R&D and product development relationships. These topics are timeless. Here they are in order of popularity: 1.

Competitive Intelligence 100

Competitive Intelligence Competitive Intelligence Intelligence 100

Crayon

MAY 9, 2023

This is a Crayon guest post from one of our partners, PSP Enterprises. Visit the Crayon Partner Directory to learn more!

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Loss Win Analysis Learning 617

ArchIntel

JUNE 2, 2021

There are three competitive analysis frameworks a company can use to its benefit, according to Conor Bond , a content marketing and search engine optimization specialist at Crayon, the provider of a software-driven competitive intelligence platform. ArchIntel™ -. Another example is the groupings framework.

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Analysis Competitive Competitive Landscape Competitive Intelligence 188

Primary Intelligence

MARCH 7, 2023

When running Win-Loss Analysis or a voice of the customer program, you must be able to show the value and impact of your program to executives and key stakeholders. Win-Loss KPIs that measure application: Win-loss analysis and voice of the customer programs are meant to drive results and increase revenue.

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Loss Win Analysis Competitive Intelligence 104

Alpha Sense BI

JULY 14, 2023

To survive in today’s fast-moving and always-evolving market landscape, every business needs competitive intelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.

Competitive Intelligence 52

Competitive Intelligence Competitive Battlecard Intelligence 52

Cooperative Intelligence Blog

APRIL 21, 2017

The Competitive Situation. My lesson learned: in competitive intelligence projects, when you can listen to the human voice, especially the company’s CEO, do so. Learn more about competitive intelligence. Win/Loss Analysis book ; Amazon link to Win/Loss Analysis book. My Mission.

Competitive Intelligence 100

Competitive Intelligence Competitive Intelligence Intelligence 100

Crayon

MARCH 11, 2022

Read the 2022 State of Competitive Intelligence Report and you’ll find tons of encouraging insights: 33% of CI teams are making time for win/loss analysis on a monthly basis. 66% of growing CI teams plan to increase their investments in technology. 98% of stakeholders say CI is at least somewhat important to their success.

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Competitive Intelligence Loss Win Analysis 325

Primary Intelligence

NOVEMBER 24, 2021

Win loss analysis has helped many marketers better understand their buyers. As a marketing leader, there are many ways you can use your win loss insights including: Strategic Direction in Marketing Efforts. Find answers to your burning questions around why you win and lose through win loss analysis.

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Loss Win Analysis Marketing 104

Evalueserve

OCTOBER 6, 2021

Competitive Intelligence (CI) gives sales teams critical information surrounding competitors, markets, and customers, which are all key factors when making strategic decisions. Empower Teams to Act on Intelligence. a Turbocharged Competitive Intelligence Platform. Encourage Adoption of Competitive Intelligence.

Competitive Intelligence 52

Competitive Intelligence Competitive Sales Intelligence 52

Crayon

FEBRUARY 24, 2022

98% of the stakeholders we surveyed for the 2022 State of Competitive Intelligence Report said that CI is at least somewhat important to their success. Start building a win/loss program. That’s up from 86% in 2020—a handsome increase over the course of just two years. Obviously, this is good news for you, the CI practitioner.

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Competitive Intelligence Loss Win Competitive 325

Evalueserve

JULY 2, 2021

Round Table Recap: Competitive Intelligence Best Practices for Professional Services Firms. 25 industry professionals shared their experiences in professional services firms that utilize competitive intelligence. It’s a common practice that CI professionals track competitive messaging (thought leadership, websites, etc.)

Competitive Intelligence 52

Competitive Intelligence Competitive Intelligence Intelligence 52

Primary Intelligence

DECEMBER 8, 2021

Most often when people think of win loss analysis, they think of the sales process. But win loss analysis has tremendous benefits on the customer success side of a buyer’s journey. Customer experience can benefit from win loss insights in the following ways: Aligning Sales Promises and Delivery.

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Loss Win Analysis Sales 104

Fuld

NOVEMBER 1, 2021

This was leading to negative articles in the national and business press, the erosion of customer confidence and trust, and, in some cases, the loss of large—scale contracts. The post Creating a competitive intelligence battlecard to help a client win new business appeared first on Fuld + Co. Download Case Study PDF.

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Battlecard Competitive Intelligence Win Competitive 52

ArchIntel

JUNE 1, 2021

Consulting firm Deloitte has announced a vacancy for a junior competitive analyst who will be based at its office in McLean, Virginia. The firm is looking for a new member of its GPS team, which is tasked with providing competitive intelligence about must-win capture opportunities.

Competitive 104

Competitive Business Competitive Intelligence Win 104

Primary Intelligence

JULY 7, 2021

Companies who cannot find their competitive edge will lose deals. By conducting a competitive analysis, you’ll be able to identify your top competitors and understand how your buyers perceive your brands, products, and services in comparison. can help you gather clearer responses for your competitive analysis. Talk to our team.

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Analysis Competitive Win Competitive Positioning 189

FedSavvy

JULY 12, 2021

This post is a follow-up of our November 2020 blog , which highlighted some of the major wins and losses at the end of FY2020. Take note of what these wins may mean for your competition, including how they impact competitor standings in certain agencies and the success stories they can leverage for future bids.

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Win Loss Counterintelligence Security 130

FedSavvy

NOVEMBER 10, 2020

FY2021 is upon us so this is as good a time as any to recap some of the wins and losses that ended FY2020. This is a heavy loss for HII, who inherited this contract from acquisition of Camber. USAF takeaway: SAIC successfully wrested the U.S. Air Force Modeling and Simulation Support Services ( AFMS3 ) 2.0

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Loss Win Intelligence Intelligence 130

Ellennaylor

SEPTEMBER 16, 2017

I was blogging about competitive intelligence at SCIP’s 2009 annual conference in Chicago. I met my SCIP friends and many new people, including some of you on the Competitive Intelligence Ning who I had only met electronically ( I notice the CI Ning is not as popular today as it was in 2009.

Competitive Intelligence 40

Competitive Intelligence SCIP Competitive Intelligence 40

Contify

AUGUST 6, 2020

Businesses are embracing a technology-driven approach to gain a competitive advantage. The immediate challenge for the survival of many organisations during the current time is how to recognise, prioritise, and adapt to the range of real external threats that now impact competitive advantage. How often is win-loss analysis deployed?

Competitive Intelligence 52

Competitive Intelligence Competitive Intelligence Intelligence 52

Contify

AUGUST 25, 2020

The new normal requires new tools to navigate and gain a competitive advantage. Erik Glitman has over three decades of experience in consulting and managing key competitive and market insights research to support clients’ strategic planning, sales, marketing, and growth initiatives.

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Competitive Intelligence Research Primary Research Competitive 64

Contify

SEPTEMBER 24, 2020

The webinar was hosted by Contify, a leading competitive intelligence company. The webinar focused on the evolving nature of competitive market intelligence and provided an essential guide to business professionals for augmenting growth with the integration of ‘Primary and Secondary’ intelligence advantage.

Competitive Intelligence 52

Competitive Intelligence Research Competitive Primary Research 52