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Product Marketing Advice In 2022 From the Experts

Crayon

Product marketing is easily one of the most cross-functional (and busy) roles in an organization. Product marketers have to juggle the messaging and positioning of products, lead product launches and help drive adoption, manage competitive intelligence programs, develop sales enablement materials, and so on.

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Create an Effective Sales Enablement Strategy in Seven Steps

ArchIntel

Conor Bond , a content marketing and search engine optimization specialist at software-driven competitive intelligence platform Crayon, has written a seven-step guide to developing an effective sales enablement strategy. The next step is to create sales enablement collateral.

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5 Competitive Intelligence Templates to Use in AlphaSense’s Notebook

Alpha Sense BI

As a Product Marketer, I know the research I conduct is only as valuable as the relative impact it has on the teams making strategic business, sales, and product development decisions everyday. Market Reaction: How did analysts respond to the call? Did they upgrade/downgrade/etc? What performance signals did they point to?

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Anaplan Looking for Competitive Intelligence Manager

ArchIntel

Planning software company Anaplan is looking to hire a manager of competitive intelligence who will work with in-house stakeholders such as customer success, pre-sales, product management and product marketing team members. Currently, the company is making efforts to grow its competitive intelligence program.

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Adobe Hiring Senior Manager of Competitive Intelligence

ArchIntel

Adobe announced on Monday that it is currently recruiting a senior manager of competitive intelligence for placement in its offices in Lehi, Utah. The CI senior manager must be capable of analyzing data, distilling it and communicating insightful and actionable business intelligence for strategic decision-making. ArchIntel™ -.

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Competitive Intelligence Spotlight: Smriti Singh

Evalueserve

Evalueserve’s “Competitive Intelligence Spotlight” series puts different competitive intelligence (CI) professionals in the limelight to share their experiences and unique perspectives. EVS: Within Competitive Intelligence, what drove you to focus on sales?

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Zscaler in Search of Senior Competitive Intelligence Manager

ArchIntel

Cloud-based information security company Zscaler is looking for a full-time senior competitive intelligence manager to join its office in San Jose, California. The mid-senior level role also comes with competitive positioning and messaging functions. Sales enablement is another key area of responsibility for this position.