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The 6 Market Intelligence Themes Driving H2 2023

Alpha Sense BI

Stumbling on key insights a day too late in today’s landscape means losing out on big wins. Swiftly pinpointing trends and analyzing them, then, becomes a crucial component of effective market intelligence (MI)—from strategy and business development, to IR, all the way to consulting.

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How to use LinkedIn for Competitive Intelligence

Aqute Intelligence

These are an often-ignored market intelligence tool. Participate in discussions, observe conversations, and identify key trends and challenges, offering valuable information for both competitor analysis for product teams and competitive intelligence for marketing. Look for patterns in the topics they discuss.

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Image Analysis Software: Definition and Examples

Netbasequid

Photos and video are a rich resource of consumer and market intelligence for brands and institutions with the capacity to sift through them. Artificial intelligence is the key to unlocking intel that informs many use cases. This sort of image analysis holds a lot of utility for e-commerce brands. Marketers can use it too.

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12 Competitor Monitoring Tools to Trial in 2024

Alpha Sense BI

Market landscapes are moving fast in 2024—and so are your competitors. Businesses must stay on the pulse of competitor strategies, activities, and market positions in order to maintain their competitive edge and win clients. per month Guru Plan : Suitable for small and medium businesses and growing marketing agencies.

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CPG Market Overview & Outlook for 2023 and Beyond

Alpha Sense BI

For CPG companies today, it’s crucial to consistently be up on the evolution of consumer behavior, market trends, and the competitive landscape, so as to avoid information blind spots and mitigate the risk of falling behind.

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How Trend Analysis Works in Marketing

Netbasequid

First, here are a few stats to keep in mind for your next trend analysis: 40% of marketing and sales teams believe data science driven by artificial intelligence (AI) and machine learning is foundational to their business intelligence. Trend analysis is a vital part of your consumer and market intelligence.

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10 Market Research Trends in 2021

Netbasequid

Navigating the market with inadequate information is like fumbling around in the pre-dawn hours for your keys. Filling your coffers with consumer, competitive and market intelligence pulls back the curtains and opens the windows breathing new life into the way you do business.