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13 Best Marketing Books Worth Reading In 2023

mention

Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. Ogilvy peels back the curtain to share the secrets to successful advertising, copywriting , and brand building. Certain tips on persuasion, copywriting, and social media will offer an instant benefit.

Marketing 260
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The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

Discover cutting-edge social listening, engagement, proximity, and capital building techniques you can use on LinkedIn, Twitter, Facebook, and other platforms to prospect for, support, and grow your business. Tune-in for inspiration, entertainment, and especially actionable takeaway messages that can drive remarkable results.

Sales 269
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The 26 Best Sales Podcasts for Reps and Leaders

Zoominfo

Not only are podcasts a great source of entertainment, but more professionals use podcasts for professional development, research, and inspiration. Tune in for inspiration, entertainment, and especially takeaway messages that can drive remarkable results. Host: Donald Kelly Episode Length: 20-40 minutes Listen to The Sales Evangelist.

Sales 100
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15 Examples of Creative B2B Content Marketing Done Right

mention

Copywriting: The Definitive Guide. Backlinko founder, Brian Dean, covers everything a copywriter should know, explaining topics like how to get social proof, conducting client interviews, and devising formulas for landing pages and blog posts. This is highly branded content disguised as entertainment and works by way of association.

Marketing 350
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Demand Generation: 7 Tactics to Fuel Your Funnel

CXL

Otherwise, the best you’ll achieve is entertaining window shoppers. Capitalize on this by making webinars a part of your long-term content marketing promotion strategy and find a place for them on your website. Follow proven copywriting formulas to describe a problem and position your product as the solution.