mention

MARCH 22, 2023

Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. “Positioning: The Battle for Your Mind” by Al Ries and Jack Trout Al Ries and Jack Trout teach readers how to create a compelling brand in a crowded marketplace, and stand out from the competition.

Marketing 260

Marketing Marketing Copywrite Startups 260

Zoominfo

SEPTEMBER 25, 2018

Podcast host, Mark S A Smith puts it like this, “If you’ve got to sell something disruptive or just want to disrupt the competition, you’re in the right place.”. Tune-in for inspiration, entertainment, and especially actionable takeaway messages that can drive remarkable results. Bowery Capital Startup Sales Podcast.

Sales 269

Sales Startups Entertainment Capital 269

Zoominfo

SEPTEMBER 30, 2018

Not only are podcasts a great source of entertainment, but more professionals use podcasts for professional development, research, and inspiration. Smith puts it like this: “If you’ve got to sell something disruptive or just want to disrupt the competition, you’re in the right place.” Selling Disruption Show Podcast host Mark S.

Sales 100

Sales Startups Sales Enablement Capital 100

mention

DECEMBER 8, 2021

Copywriting: The Definitive Guide. Backlinko founder, Brian Dean, covers everything a copywriter should know, explaining topics like how to get social proof, conducting client interviews, and devising formulas for landing pages and blog posts. This is highly branded content disguised as entertainment and works by way of association.

Marketing 350

Marketing Marketing Copywrite Brainstorming 350

CXL

MAY 27, 2022

Its founder Steli Efti explains in a blog post why this approach is beneficial: “Out-teaching your competition is one of the best ways to build your brand, especially in the SaaS world. How are you better than the competition? Otherwise, the best you’ll achieve is entertaining window shoppers. What can only you offer ?

Startups 96

Startups Sales Copywrite Research 96