SCIP

APRIL 15, 2024

SCIP Insights Onboarding AI for Success Every company has valuable competitive intelligence lying unexploited within their organization. Our 4-step process outlines how you’ll tap into your organization’s employee intelligence asset: Define the business objectives and outcomes desired from AI.

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SCIP Competitive Intelligence Competitive Intelligence 45

Ellennaylor

MAY 1, 2018

Last week, I gave a webinar for the Minnesota SCIP chapter entitled, Win/Loss Analysis: How to Capture and Keep the Business You Want. It was moderated by Michelle Winter of SCIP and Julie Johnson , Minnesota SCIP chapter leader. They also won’t give a Win/Loss interview for free.

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Loss Win SCIP Value Chain 40

SCIP

JANUARY 31, 2022

Welcome to the Speaker Spotlight series, where we interview some of our SCIP IntelliCon. Rita McGrath in SCIP IntelliCast. Strategic and Competitive Intelligence Professionals (SCIP) 7550 IH 10 W, Suite 400, San Antonio, Texas 78229 tel: 703-739-0696 | memberservices@scip.org. New Content. Member Spotlight - Lori Wolfe of OSG.

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SCIP Competitive Intelligence Education Win 52

SCIP

MAY 18, 2021

The massive investment in big data could be much better served by being more oriented to better understanding the external business environment. Help SCIP Shape the Future! Take a few minutes to share your opinion , and you can win one of 5 Amazon gift cards! (To 3 ALL NEW ways to use SCIP. Visit the SCIP Career Center.

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SCIP Battlecard Competitive Intelligence Business Environment 52

ArchIntel

OCTOBER 23, 2020

. “In terms of success, we want to help our client make winning decisions, and in turn, make money. They can then allocate those funds where they have a better chance of winning. . SCIP provides clear ethical guidelines, which are critical in the competitive intelligence world. . How are they doing it?

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Competitive Intelligence Competitive Analysis Intelligence 104

SCIP

JULY 29, 2021

Upcoming training & certification through SCIP. Over 1,500 professionals, from CI directors to Product Marketers, have successfully completed SCIP trainings, giving us an average "overall value" score of 4.9 Optimize Go-To-Market strategy ( Win/Loss, voice of the customer, use insights to enhance sales messaging ).

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SCIP Competitive Intelligence Sales Enablement Win 40

SCIP

MAY 25, 2021

Upcoming training & certification through SCIP. Over 1,000 professionals, from CI directors to Product Marketers, have successfully completed SCIP trainings, giving us an average "overall value" score of 4.9 Strategic & Competitive Intelligence Professionals (SCIP). TRAINING & CERTIFICATION. LEARN MORE.

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Battlecard SCIP Competitive Intelligence Sales Enablement 40

SCIP

DECEMBER 20, 2021

January 20 - Featuring Brad Schneider of Nomad Data, this webinar will discuss how to find the right data to match your business need, the categories of data that exist, and the process for buying and procuring external data. Win/Loss (May). NEW - How Third-Party Data is Transforming CI. Foundations of M&CI (Feb.). ALL EVENTS.

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Battlecard SCIP Competitive Intelligence Loss 52

Ellennaylor

SEPTEMBER 16, 2017

I was blogging about competitive intelligence at SCIP’s 2009 annual conference in Chicago. SCIP always provides attendees longer learning opportunities at pre-conference sessions that are a half or full day. I always look forward to our WLC (Women’s Leadership Council) cocktail party at SCIP conferences.

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Competitive Intelligence SCIP Competitive Intelligence 40

Netbasequid

AUGUST 2, 2021

Recently, Harvey Rañola , Global Head of Media Intelligence with NetBase Quid sat down with Cam Mackey , Executive Director of SCIP (Strategic & Competitive Intelligence Professionals) for two webinars focused on capturing better competitive intelligence with data-driven insight.

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Competitive Intelligence Competitive Intelligence Intelligence 98

Markets and Markets

JULY 22, 2020

In Crayon’s SCIP report, it was found that 95% of CI professionals struggled with at least one of the following areas –. Driving actions across the business with CI. The SCIP report found that less than 44% of CI teams have defined key performance indicators (KPIs), while 22% do not have any defined goals or plans to set them.

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Competitive Intelligence Competitive Intelligence Intelligence 40

Ellennaylor

MAY 14, 2020

In the COVID-19 environment, businesses are anxious to learn what they should be doing next. Business as usual isn’t, these days, and is not likely to return to the way it was before COVID-19. I have learned that “how you are” is often more important than the thorough business preparation of the questions you want answered.

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SCIP Loss Win Learning 52

Netbasequid

JUNE 7, 2022

As we shared in a recent webinar with SCIP, How to Accelerate Your Business with Continuous Competitive Intelligence , consumers are well aware that brands need them, and they aren’t afraid to jump ship if they don’t like something. Whitespace Identification for the Win.

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Intelligence Intelligence SCIP Restaurants 97

Netbasequid

MAY 3, 2022

It’s much easier to start a business or launch a new product today than it was just five years ago. And businesses need to take steps to contain an emerging disruptor’s impact by staying ahead with the help of continuous intelligence. A good number of businesses still operate in this way. An amazing one that that.

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Intelligence Intelligence SCIP Competitive Intelligence 98

Netbasequid

MARCH 8, 2023

This means you can’t afford to only mind your business and charge forward with your head down like a bull. Learn how to mind the other’s business like a pro with this detailed guide to competitive analysis. There’s a Market-Based View (MBV) economic theory that sees market conditions as the primary strength for competitive businesses.

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Analysis Competitive Intellectual Property Competitive Landscape 98

SCIP

DECEMBER 14, 2021

As 2021 draws to a close, the SCIP team and I are grateful for YOU - our member community, which has shown an incredible spirit of generosity, helping their peers, and sharing experiences. Thank you for the trust you put in SCIP. Cam Mackey - SCIP Executive Director. Cam Mackey - SCIP Executive Director. www.scip.org.

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SCIP Briefing Alliance Competitive Intelligence 52

Netbasequid

JANUARY 27, 2022

While competitors may be a nuisance, competition is an integral part of business. And the fuel for these leaps and strides is competitive intel, which influences business strategy. It offers intimate knowledge of your market, which is crucial to your longevity as a business, regardless of vertical. What is Competitive Intel?

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Competitive SCIP Airline Industrial Espionage 97

Netbasequid

JULY 18, 2022

Evidently, businesses have become very good at data collection but are not yet there when it comes to effective use of their aggregated treasures. In fact, research shows that up to 95% of data accumulated by companies is not used in any way to improve business. We have tips! Why is this? Be sure to check out the link as well though!

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SCIP Competitive Intelligence Matrix Market Research 98

Academyci

JUNE 16, 2020

Bring me potential alliances I haven’t thought about, JVs with true win-win angle, even potential buyers for the Academy who’d pay me a lot of money just to teach, and my ears perk. Cam Mackey is the CEO of SCIP (Strategic and Competitive Intelligence Professionals), www.scip.org. Now let’s talk about my bonus.”.

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Competitive Intelligence Competitive Intelligence Intelligence 52