CIO

OCTOBER 16, 2023

Small and Medium Enterprises (SMEs) aren’t just businesses; they’re the pillars that uphold the global economy, accounting for 50% of global GDP and 70% of jobs. SMEs generally have their hands full doing businesses, and often don’t have the dedicated teams to lead digital transformation projects on their behalf.

Business 795

Business Sales Enablement Hospitals Retail 795

ArchIntel

MARCH 16, 2021

The manager’s responsibilities also include helping other in-house teams with sales enablement, strategy development and product launches. Mason noted that the product marketing manager will largely use and rely on market intelligence to grow the company’s business.

Management 104

Management Marketing Marketing Hospitals 104

Zoominfo

DECEMBER 21, 2020

Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. Harvard Business Review outlined a matrix to evaluate new markets for possible expansion. When Birnbaum started Kustomer in 2015, he envisioned sales to small and medium businesses.

Matrix 211

Matrix Marketing Marketing Alliance 211

Zoominfo

DECEMBER 21, 2020

Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. Factors to consider when evaluating expansion potential Harvard Business Review outlined a matrix to evaluate new markets for possible expansion. Kustomer also hired more senior account executives and sales enablement folks. “We

Matrix 130

Matrix Marketing Marketing Alliance 130