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Market Expansion: Three Approaches for Companies Looking to Grow

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Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. Harvard Business Review outlined a matrix to evaluate new markets for possible expansion. Sources: Thomson Financial and the Institute for Mergers, Acquisitions and Alliances. How a company already performs in a new market.

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Market Expansion: Three Approaches for Companies Looking to Grow

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Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. Factors to consider when evaluating expansion potential Harvard Business Review outlined a matrix to evaluate new markets for possible expansion. Kustomer also hired more senior account executives and sales enablement folks. “We

Matrix 130