Zoominfo

DECEMBER 21, 2020

Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. Harvard Business Review outlined a matrix to evaluate new markets for possible expansion. Sources: Thomson Financial and the Institute for Mergers, Acquisitions and Alliances. How a company already performs in a new market.

Matrix 211

Matrix Marketing Marketing Alliance 211

Zoominfo

DECEMBER 21, 2020

Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. Factors to consider when evaluating expansion potential Harvard Business Review outlined a matrix to evaluate new markets for possible expansion. Kustomer also hired more senior account executives and sales enablement folks. “We

Matrix 130

Matrix Marketing Marketing Alliance 130

ArchIntel

MAY 26, 2021

An INTERPOL study revealed the pandemic further emboldened cyber attackers, who have become less interested in targeting individuals and small businesses and are now gunning for major corporations, governments and critical infrastructure. The worldwide market is forcasted to grow from $165.78 billion this year to $366.10 billion in 2028.

Competitive Intelligence 104

Competitive Intelligence Alliance Profiling Competitive 104