Remove Business Remove Commerce Remove Copywrite Remove Retail
article thumbnail

10 most in-demand generative AI skills

CIO

If any technology has captured the collective imagination in 2023, it’s generative AI — and businesses are beginning to ramp up hiring for what in some cases are very nascent gen AI skills, turning at times to contract workers to fill gaps, pursue pilots, and round out in-house AI project teams.

Copywrite 894
article thumbnail

List Segmentation: The Key to Email Marketing

Zoominfo

For industry think about the different types of businesses you work with—like retail, hospitality, or banking. Think about it, even though an entry-level copywriter and a VP of marketing technically work in the same department, you wouldn’t approach them in the same way. They have different needs, budgets, and resources.

Marketing 219
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Marketer’s Guide to Email List Segmentation

Zoominfo

For industry think about the different types of businesses you work with — like retail, hospitality, or banking. Think about it, even though an entry-level copywriter and a VP of marketing technically work in the same department, you wouldn’t approach them in the same way. They have different needs, budgets, and resources.

Copywrite 130
article thumbnail

List Segmentation: The Key to Email Marketing

Zoominfo

For industry think about the different types of businesses you work with—like retail, hospitality, or banking. Think about it, even though an entry level copywriter and a VP of marketing technically work in the same department, you wouldn’t approach them in the same way. They have different needs, budgets, and resources.

Marketing 124
article thumbnail

B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

Is a local business you’re marketing missing out on a host of B2B opportunities? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. Does the business I’m marketing interact face-to-face with its customers?

article thumbnail

Shopify SEO: The Guide to Optimizing Shopify

Moz

Since this is very often an important component of e-commerce SEO, we thought it would be good to share the ones that apply to Shopify. This is probably the highest priority structured data to have on any e-commerce site, so it’s great that many themes do this for you. Robots.txt file. Keyword research.

article thumbnail

How We Became Digital Marketers in Just One Summer

Moz

I want to learn a foundational skill that can be applied in many different aspects of business. To help with growing freelance side businesses. It would be terrible if your competition got all the business just because you didn’t use the simple digital marketing tools available to you, right?