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13 Best Marketing Books Worth Reading In 2023

mention

Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. In what has been described as the “textbook” on social media marketing , Blanchard teaches readers how to align their social communication with broader business objectives.

Marketing 260
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The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

Matt covers the entire pipeline – demand generation, lead management, sales effectiveness, technology and more – all focused on helping you find, manage and win more business. Each week, host John Barrows—leading B2B sales trainer and founder of JBarrows Consulting, gives listeners actionable tops to close more business. Listen here.

Sales 269
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The 26 Best Sales Podcasts for Reps and Leaders

Zoominfo

Matt covers the entire pipeline – demand generation , lead management , sales effectiveness, technology, and more – all focused on helping you find, manage, and win more business. Spurvey deconstructs 21st-century leaders and extracts modern day sales strategies, tools, and tactics that listeners can use to improve their business and life.

Sales 100
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Demand Generation: 7 Tactics to Fuel Your Funnel

CXL

Without awareness and leads, you’re missing out on opportunities to close sales and grow your business. With every business fighting for attention, those that win are those that give customers what they want: value. Rand regularly shares his knowledge and thoughts on digital marketing, tech, and startups. Value creates demand.

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Marketing Objectives for the Product Lifecycle Growth Stage

CXL

Three years later, they were a $5 million business. Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. Here’s how to do exactly that, with examples of businesses that get it right. They’re also more likely to return and promote your business.